{"id":46648,"date":"2013-10-25T13:08:51","date_gmt":"2013-10-25T12:08:51","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=46648"},"modified":"2013-10-25T13:08:51","modified_gmt":"2013-10-25T13:08:51","slug":"the-week-on-the-web-battle-of-britain","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-week-on-the-web-battle-of-britain\/","title":{"rendered":"The Week on the Web: Battle of Britain"},"content":{"rendered":"

This week saw two equally important events take place \u2013 a popular reality TV programme aired its finale and a popular prince got christened. Both The Great British Bake Off and the royal family are an institution in the country, adored and criticised in equal measure for a variety of reasons.<\/strong><\/span><\/p>\n

While the royal family may have a more traditional kind of fame, it hasn\u2019t mastered social engagement in the way that the Bake Off (as those in the know affectionately refer to it) has. We know that 40% of peak-time Twitter traffic is watching television<\/a>, which is reflected in the amount of mentions #GBBO received on Tuesday during the tense final.
\"GBBOAs the graph shows, Prince George\u2019s low-key christening<\/a> barely made a ripple on social media, considering the excitement before<\/a> and after<\/a> his birth was tantamount to global hysteria. Some newspapers chose to reflect the popularity of the even in their coverage, as Benedict Brogan highlighted:<\/p>\n

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Just like the old days, this. The Independent’s royal christening coverage in full: nib at bottom of p27 pic.twitter.com\/XH7kZczmiD<\/a><\/p>\n

\u2014 Benedict Brogan (@benedictbrogan) October 24, 2013<\/a><\/p><\/blockquote>\n