{"id":46922,"date":"2013-10-29T14:09:43","date_gmt":"2013-10-29T13:09:43","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=46922"},"modified":"2013-10-29T14:09:43","modified_gmt":"2013-10-29T14:09:43","slug":"forrester-to-zuckerberg-facebook-is-failing-marketers","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/forrester-to-zuckerberg-facebook-is-failing-marketers\/","title":{"rendered":"Forrester to Mark Zuckerberg: &#8216;Facebook is failing marketers&#8217;"},"content":{"rendered":"<p><strong>\u2018Mr. Zuckerberg:<\/strong><\/p>\n<p><strong>Facebook is failing marketers.\u2019<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/10\/Facebook_like_thumb-250x214.png\" alt=\"Facebook_like_thumb\" width=\"250\" height=\"214\" class=\"alignright size-medium wp-image-46967\" \/>This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his <a href=\"http:\/\/blogs.forrester.com\/nate_elliott\/13-10-28-an_open_letter_to_mark_zuckerberg\">open letter<\/a> to Mark Zuckerberg, the CEO and founder of the $100 billion social networking giant, Facebook.<\/p>\n<p>Nate\u2019s letter, published yesterday on Forrester\u2019s blog goes on to explain why marketers have been failed by Facebook\u2019s marketing proposition. He supports the claim with two well explained reasons which are backed by and referenced to a <a href=\"http:\/\/www.forrester.com\/Why+Facebook+Is+Failing+Marketers\/fulltext\/-\/E-RES104441\">report<\/a> published by Forrester this August.<\/p>\n<p>Derived from the responses of 395 marketers and eBusiness executives surveyed across companies in the UK, US and Canada, the results ranked Facebook at the bottom of the value chain among 13 marketing channels, thus concluding that \u2018Facebook creates less business value than any other digital marketing opportunity.\u2019<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/10\/Forrester.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/10\/Forrester.png\" alt=\"Forrester\" width=\"629\" height=\"544\" class=\"aligncenter size-full wp-image-46929\" \/><\/a><\/p>\n<p>The report argues that the sheer size of Facebook\u2019s audience and its invaluable reserve of real time personal data has lured marketers to bet big on the networking site. But in reality (as the reports\u2019 preface states): \u00a0\u2018Facebook hasn&#8217;t revolutionized marketing; in fact, it now does little to support social experiences between brands and customers. Instead, it has quietly become almost entirely reliant upon Web 1.0-style display ads and simplistic targeting \u2014 and marketers say those display ads just aren&#8217;t working.\u2019<\/p>\n<p>The report (and presumably Nate\u2019s letter) has not gone unnoticed by Facebook. The social networking site responded by dismissing the findings as \u2018at times illogical and at others irresponsible,\u2019 according to <a href=\"http:\/\/www.marketingmagazine.co.uk\/article\/1218471\/facebook-slams-irresponsible-forrester-accusing-site-failing-marketers\">Marketing Magazine<\/a>.<\/p>\n<p>A Facebook spokesperson was quoted by the magazine online saying: \u2018The reality is that Facebook advertising works. That&#8217;s why we have more than a million active advertisers.\u00a0 And countless studies have demonstrated the significant return on investment marketers see from Facebook.\u2019<\/p>\n<p>The social networking site is <a href=\"http:\/\/www.marketingmagazine.co.uk\/article\/1218471\/facebook-slams-irresponsible-forrester-accusing-site-failing-marketers\">reportedly<\/a> questioning the surveyed group which may not be \u2018indicative of its business, which has more than a million active advertisers.\u2019\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Mr. Zuckerberg: Facebook is failing marketers.\u2019 This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 &#8230;<\/p>\n","protected":false},"author":322,"featured_media":46975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,184,3530,3531,3572,3643,3680,3695,4949,5166,5741],"tags":[75,76,97,393,1119,5000,5274],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/46922"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=46922"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/46922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=46922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=46922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=46922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}