{"id":4713,"date":"2012-03-30T11:05:13","date_gmt":"2012-03-30T10:05:13","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4713"},"modified":"2012-03-30T11:05:13","modified_gmt":"2012-03-30T11:05:13","slug":"weekly-comms-news-round-up-300312","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-300312\/","title":{"rendered":"Weekly comms news round up 30\/03\/12"},"content":{"rendered":"

Finally Friday! Which means it is time for my weekly pick of comms news curated via @CisionUK<\/a>.<\/p>\n

Financial Times launches internal award for journalists<\/a> by @rmcathy<\/a> via journalism.co.uk<\/a><\/p>\n

“The Financial Times has announced the launch of a new internal award for its journalists, offering a first prize of \u00a35,000 and second prize of \u00a32,000, funded by current and former reporters.”<\/p>\n

Monetising iPad apps: Daily Telegraph case study<\/a> by @DavidMoth<\/a> via Econsultancy<\/a><\/p>\n

“In the digital age newspapers have been left in limbo as they face the dilemma of what business model to pursue online.<\/p>\n

As we reported last week, some favour monetising their free content with online ads<\/a> while other have opted for subscription models or paywalls.”<\/p>\n

Connecting with the ever-changing consumer \u2013 why making a noise just won\u2019t cut it<\/a> by @bussjon<\/a> via The Wall<\/a><\/p>\n

“It\u2019s not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data <\/a>UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow.”<\/p>\n

Ten top tips for social media engagement<\/a> by @katie0108<\/a> via The Drum<\/a><\/p>\n

“With research suggesting people are starting to get bored of social media, it\u2019s more important than ever that brands ensure they are engaging correctly, in the right places, and at the right time. But how can social media be integrated into the traditional marketing mix so brands maintain their reputation and achieve increased engagement along the way?”<\/p>\n

\n

7 tips for Localizing Your Global Brand Campaign<\/a> by @JosMu<\/a> via Freedman International<\/a><\/p>\n

“With shrinking marketing budgets and the need to consolidate, can affiliates continue to \u2018re-invent the wheel\u2019 and develop local brand campaigns when global marketing has invested significant time and resources in developing a centrally driven \u2018global\u2019 brand campaign? It is critical that the global marketing team understands its relationship with local affiliates and is able to adapt its approach if consistent local implementation is the goal.”<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Finally Friday! Which means it is time for my weekly pick of comms news curated via @CisionUK. Financial Times launches internal award for journalists by @rmcathy via journalism.co.uk “The Financial Times has announced the launch …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3259,3433,3758,2981,3242],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4713"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4713"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4713\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}