{"id":47733,"date":"2013-11-06T10:46:35","date_gmt":"2013-11-06T09:46:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=47733"},"modified":"2013-11-06T10:46:35","modified_gmt":"2013-11-06T10:46:35","slug":"maxus","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/maxus\/","title":{"rendered":"B2B brands don’t use social media effectively"},"content":{"rendered":"

\"INFOGRAPHIC_M_L_V2\"<\/a>Two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don\u2019t know how to communicate effectively with them on social media, according to a study by Maxus for Business<\/a>, the newly launched specialist B2B arm of Maxus Global. <\/p>\n

The findings, indicative of the need for improved marketing content on social media sites, is based on the responses of the agency\u2019s LinkedIn audience of 500 members. <\/p>\n

In the study, 73% of respondents rated LinkedIn as the most trusted social media network for B2B communications while Facebook emerged as the least trusted source with only 9% considering it an appropriate communications channel. (The result is the second blow<\/a> to Facebook\u2019s e-commerce proposition as it comes on the heels of a survey by research firm Forrester released last week which slams Facebook\u2019s marketing scheme)<\/p>\n

Meanwhile\u00a0only 17% chose Twitter as their preferred B2B medium.<\/p>\n

Other key findings from the Maxus for Business survey include:<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A quarter of business professionals surveyed have no or restricted social media access at work.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 23% of business professionals said that the best time to make contact with them were evenings, while 22% said first thing in the morning on a working day, followed by 16% in the afternoon and 14% at lunchtime or before working hours.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For marketers developing new content marketing strategies this may come in handy (and as somewhat surprising) \u2013 only 6-7% of respondents said they were interested in receiving whitepapers and webinars. Company news, followed by How-To guides were the most popular form of content for business professionals.<\/p>\n

– \u00a0 \u00a0 \u00a0 86% respondents agreed that the most sought topic of news sought by respondents was news about their company, promotions at 79% and insights by 70%.\u00a0<\/p>\n

James Bailey, head of Maxus For Business, was quoted<\/a> on the findings saying: ‘Luckily for B2B marketers, this survey shows that business people are keen to hear from relevant brands. However, some brands could benefit from improved targeting and perhaps sometimes a better understanding of the day-to-day realities of busy, time-poor executives\u2019 working lives.’<\/p>\n

He added: ‘There\u2019s a gap in the market for a best-in-class specialist media planning offer and Maxus For Business has been created to meet this need.’<\/p>\n

<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don\u2019t know how to communicate effectively with them on social media, according to …<\/p>\n","protected":false},"author":322,"featured_media":47751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3523,7272,3526,3643,3680,4949,5166,5741,1217],"tags":[75,77,97,167,180,3132,4755,5305],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/47733"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=47733"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/47733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=47733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=47733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=47733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}