{"id":4799,"date":"2012-04-13T10:12:21","date_gmt":"2012-04-13T09:12:21","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4799"},"modified":"2012-04-13T10:12:21","modified_gmt":"2012-04-13T10:12:21","slug":"weekly-comms-news-round-up-130412","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-130412\/","title":{"rendered":"Weekly comms news round up 13\/04\/12"},"content":{"rendered":"

Time for another comms news round up curated via @CisionUK<\/a>.<\/p>\n

Facebook buys Instagram for $1bn: full statement by Mark Zuckerberg<\/a> via @guardian<\/a> Guardian<\/a><\/p>\n

“Facebook has bought the photo-sharing application Instagram<\/a> for a reported $1bn.<\/a><\/p>\n

Here’s the full statement by founder Mark Zuckerberg issued on the Facebook website.<\/a>”<\/p>\n

The Four Ps of Social Media Marketing<\/a> by @niallcook<\/a> via Sociagility<\/a><\/p>\n

“Classically-trained marketers will be familiar with the 4 Ps of marketing, one of the best known marketing mix models, first expressed in 1960 by E J McCarthy. Best summed up as putting the right product in the right place, at the right price, at the right time<\/em>, they are:”<\/p>\n

Making PR Social<\/a> by @jaygavin<\/a>\u00a0via @inPressOnline<\/a> inPressonline<\/a><\/p>\n

“When we set up inPress Online two years ago we had one clear objective in mind: To make PR Social.<\/p>\n

And to achieve this objective we really had two strategies:”<\/p>\n

What Bloggers Are Saying About Your PR Pitch<\/a> by @stentontoledo<\/a> via distilled<\/a><\/p>\n

“In an effort to get a bigger picture around my personal outreach, I spoke with some well-known bloggers on how to establish quality and lasting relationships, and believe even the most experienced outreach\/PR folks could use their valuable advice.”<\/p>\n

Data in a social age<\/a> by @CarrieMorris73<\/a> via Econsultancy<\/a><\/p>\n

“There\u2019s no doubt that social has gone loco in the past few years and every big brand worth its marketing salt is investing in a strong social presence as part of their multichannel strategy.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Time for another comms news round up curated via @CisionUK. Facebook buys Instagram for $1bn: full statement by Mark Zuckerberg via @guardian Guardian “Facebook has bought the photo-sharing application Instagram for a reported $1bn. Here’s …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3025,3291,3433,3613,3870],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4799"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4799"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}