{"id":48023,"date":"2013-11-08T12:49:30","date_gmt":"2013-11-08T11:49:30","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=48023"},"modified":"2013-11-08T12:49:30","modified_gmt":"2013-11-08T12:49:30","slug":"journalists-prefer-to-use-social-media-in-communication-with-pr","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalists-prefer-to-use-social-media-in-communication-with-pr\/","title":{"rendered":"Note to PRs: Journalists prefer social media"},"content":{"rendered":"<p>PRs listen up: UK Journalists prefer to be contacted via social media, according to the 2013 <br \/>Social <a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/11\/social-journalism-study-2013-chart-large.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/11\/social-journalism-study-2013-chart-large-250x198.png\" alt=\"social-journalism-study-2013-chart-large\" width=\"250\" height=\"198\" class=\"alignright size-medium wp-image-48035\" \/><\/a>Journalism <a href=\"https:\/\/www.vuelio.com\/uk\/pr-white-papers\/sjsxa13\/\" title=\"Social Journalism Survey\" target=\"_blank\">Survey<\/a> from Cision and Canterbury Christ Church University.<\/p>\n<p>According to the results, a third (30%) of respondents chose social media as preferred source of communication with PRs. Younger journalists in particular had a higher preference than older professionals, and so did broadcasting and online journalists compared with those in print.<\/p>\n<p>Interestingly, social media is the third most common platform used by PRs to communicate with journalists after e-mail and telephone (see graph).\u00a0 However, a number of variables influence social media usage patterns. For example, the study finds online journalists are much more likely to be contacted through social media, with 35% naming social media as one of the two most common ways that PR practitioners contact them. This compares to 12% for newspaper journalists and 9% for magazine journalists.<\/p>\n<p>The patterns were also indicative of the type of journalism in question , with non-news journalists more likely to be contacted through social media. 34% of reviewers and 39% of editorial journalists chose social media as one of the two most common ways PR practitioners contacted them, while the figures for hard-news and soft-news journalists were 6% and 25% respectively.<\/p>\n<p style=\"text-align: left;\">While social media\u2019s relevance as a platform for communication between PRs and journalists undoubtedly gains momentum with each year, the study indicates that the channel does not seem to have a significant impact on the extent to which journalists rely on PR professionals. Respondents were split when asked whether they are less reliant on PR professionals because of social media: 39% disagreed, 36% agreed and 26% were not sure.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRs listen up: UK Journalists prefer to be contacted via social media, according to the 2013 Social Journalism Survey from Cision and Canterbury Christ Church University. According to the results, a third (30%) of respondents &#8230;<\/p>\n","protected":false},"author":322,"featured_media":48040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,350,7272,3526,3531,3643,3680,4072,4949,5166,5741],"tags":[104,204,680,1486,75],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/48023"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=48023"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/48023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=48023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=48023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=48023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}