{"id":48028,"date":"2013-11-08T14:21:22","date_gmt":"2013-11-08T13:21:22","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=48028"},"modified":"2013-11-08T14:21:22","modified_gmt":"2013-11-08T14:21:22","slug":"this-week-in-pr-8-nov-2013","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/this-week-in-pr-8-nov-2013\/","title":{"rendered":"This Week in PR – 8 Nov 2013"},"content":{"rendered":"

<\/strong><\/p>\n

\u2018This week in PR\u2019 is a look at all the big stories in public relations as reported by the UK media over the past seven days. The week\u2019s highlights include Post Office’s\u00a0\u00a33m PR tender;\u00a0Twitter IPO and the accompanying comms strategy; the 2013 Social Journalism Survey; Pier PR tackling FB over faggot ad ban, and more.
<\/strong>To have your PR News featured here next week, please\u00a0<\/strong><\/strong><\/strong>email me at\u00a0priyanka.dayal@cision.com<\/strong><\/span><\/p>\n

The Big Pitch<\/strong><\/span>
<\/strong>

\"Photo<\/a>

Photo Courtesy of Steenbergs<\/a><\/p><\/div><\/p>\n

Post Office Readies \u00a33m PR Budget after Royal Mail Sell Off<\/a> by @ArunSudhaman<\/a> via The Holmes Report
<\/a>‘The UK\u2019s Post Office is to spend as much as \u00a33m on a new PR agency roster following the privatization of Royal Mail, its biggest customer.<\/p>\n

Post Office Limited, which was split from the Royal Mail group last year, has released a wide-ranging tender that calls for PR support across corporate, consumer, financial services and retail.\u00a0The brief calls for PR firms ‘to support the communications department in promoting products which increase revenue, and enhance the corporate reputation to grow the business.”<\/p>\n

Leading the news this week<\/strong><\/span><\/p>\n

Twitter’s goal in IPO: to avoid becoming Facebook<\/a> by Olivia Oran<\/a>\u00a0via Reuters<\/a>
‘As Twitter Inc’s chief financial officer planned the company’s initial public offering this year, he had one overriding goal: to avoid becoming the next\u00a0Facebook\u00a0Inc.
Twitter CFO Mike Gupta grilled\u00a0banks\u00a0about how to sidestep the problems that beset Facebook’s IPO from start to finish, asking detailed questions about everything from how to pick an exchange to how to communicate with analysts.’<\/p>\n

Note to PRs: Journalists prefer social media<\/a> by @DayalPriyanka<\/a> via CisionUK<\/a>
PRs listen up: UK Journalists prefer to be contacted via social media, according to the\u00a02013 Social Journalism Survey<\/a>\u00a0from Cision and Canterbury Christ Church University. According to the results, a third (30%) of respondents chose social media as preferred source of communication with PRs.\u00a0<\/p>\n

B2B Brands don\u2019t utilise social media effectively<\/a> by @DayalPriyanka<\/a> via CisionUK
<\/a>According to a study by\u00a0Maxus for Business, two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don\u2019t know how to communicate effectively with them on social media. The findings are indicative of the need for improved marketing content on social media sites.\u00a0<\/p>\n

PR agency tackles Facebook over faggot ad ban<\/a> by @DanfareyJones<\/a> via BrandRepublic
<\/a>‘PR agency Pier is attempting to reverse a Facebook ban on the use of the word “faggot” on behalf of its client, food company Mr Brain’s. The agency spotted an opportunity after Facebook user Robert Wilkes had his account suspended last week for writing “I love faggots”.’<\/p>\n

PRCA responds to news that the Government has paused Lobbying Bill<\/a> via PRCA
<\/a>‘The Public Relations Consultants Association (PRCA) has responded to the news that the Government has announced a “pause” of nearly six weeks for legislation which would curb the spending on political campaigning by organisations other than parties, outlined in Part Two of the Transparency of Lobbying Bill. PRCA Director General Francis Ingham commented: \u201cThe Government should see this as a golden opportunity to widen the pausing of Part Two to the rest of this badly-thought through Bill.\u2019’<\/p>\n

Account wins and movements<\/b><\/span><\/p>\n

Facebook UK PR head Sophy Tobias moves to lead Instagram EMEA comms<\/a> by @LynseyBarber<\/a> via PRWeek
<\/a>‘Sophy Tobias is moving from her Facebook role to take charge of PR across Europe for Instagram, the photosharing network Facebook acquired for a billion dollars last year.’<\/p>\n

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UK\u2019s Firstflight secures diagnostic PR brief from InHealth<\/a> by @ArunSudhaman<\/a> via The Holmes Report
<\/a>‘UK PR firm Firstlight has been called in to handle public relations for one of the country’s largest providers of diagnostic services.
InHealth, which has hired Firstlight, is seeing increasing demand for its services amid a Department of Health mandate that seeks to increase the number of diagnostic tests that are done closer to home.’<\/p>\n

PRspective<\/strong><\/span><\/p>\n

Lauren Hughes from Bacall Associates<\/a> by @DayalPriyanka<\/a> via CisionUK
<\/a>In conversation with Cision,\u00a0Lauren Hughes<\/a>, senior account executive at PR, marketing and sales support agency Bacall Associates, discusses how \u2018long lunches are a thing of the past,\u2019 trends in the luxury travel PR sector and more.\u00a0<\/p>\n<\/div>\n

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\u2018This week in PR\u2019 is a look at all the big stories in public relations as reported by the UK media over the past seven days. The week\u2019s highlights include Post Office’s\u00a0\u00a33m PR tender;\u00a0Twitter IPO …<\/p>\n","protected":false},"author":322,"featured_media":48063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[77,97,104,152,1114,5306,5318,5319],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/48028"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=48028"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/48028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=48028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=48028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=48028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}