{"id":48895,"date":"2013-11-18T15:06:07","date_gmt":"2013-11-18T14:06:07","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=48895"},"modified":"2013-11-18T15:06:07","modified_gmt":"2013-11-18T15:06:07","slug":"children-in-need-social-media-highlights","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/children-in-need-social-media-highlights\/","title":{"rendered":"Children in Need social media highlights"},"content":{"rendered":"

Children in Need<\/a> raised \u00a331m on Friday night, topping last year\u2019s total by \u00a35m. The programme also proved popular on social media, with second-screen viewers tweeting and posting throughout the evening. \u00a0<\/span><\/strong><\/p>\n

With Cision Social Media<\/a>, we can track the conversation using the hashtag #CiN<\/a> over the course of the evening:
\"Children<\/p>\n

The official conversation peaked at 9pm before quickly tailing off after 11pm as most of the tweeting nation ended (or started) their Friday nights. But this is only half the story. Who, for example, won the battle of the boybands? And which presenter got the most Tweets? \u00a0<\/p>\n

Battle of the Boybands<\/b><\/span>
One Direction, JLS and recently formed McBusted \u2013 the ultimate line-up for excited fans everywhere. Unsurprisingly, there could only be one winner on social media:<\/p>\n

\"ChildrenOne Direction, whose success is often linked to their use of Twitter, clearly topped the discussion. However, One Direction always has a lot of mentions and a comparison with a Friday night two weeks before reveals they actually received nearly 200,000 fewer tweets. Perhaps that\u2019s why UK visits from the band are \u2018rare<\/a>\u2019. \u00a0It\u2019s a different story for McBusted, who were all but non-existent two weeks ago, and JLS who are expected to split up in December and receive relatively few mentions on a normal Friday.<\/p>\n