{"id":4924,"date":"2012-05-25T10:51:06","date_gmt":"2012-05-25T09:51:06","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4924"},"modified":"2012-05-25T10:51:06","modified_gmt":"2012-05-25T10:51:06","slug":"weekly-comms-news-round-up-250512","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-250512\/","title":{"rendered":"Weekly comms news round up 25\/05\/12"},"content":{"rendered":"<p>Nice little round up of comms news curated via\u00a0<a href=\"https:\/\/twitter.com\/#%21\/CisionUK\">@CisionUK<\/a> before heading to the park or pub after work today. Enjoy the sunshine this weekend!<\/p>\n<p><a href=\"http:\/\/econsultancy.com\/us\/blog\/9943-how-can-marketers-react-to-multi-screen-trends\">How can marketers react to multi-screen trends?<\/a> by <a href=\"https:\/\/twitter.com\/#%21\/gcharlton\" rel=\"nofollow\">@gcharlton<\/a> via <a href=\"http:\/\/econsultancy.com\">Econsultancy<\/a><\/p>\n<p>&#8220;For our <a href=\"http:\/\/econsultancy.com\/us\/reports\/the-multi-screen-marketer\">Multi-Screen Marketer report<\/a>\u00a0(free to Econsultancy members), produced in association with the IAB, we looked at the trends in this area, and the important lessons for marketers.<\/p>\n<p>I&#8217;ll look at some of the stats from the report, as well as examples of publishers and brands that are beginning to adapt to this trend.&#8221;<\/p>\n<p><a href=\"http:\/\/liesdamnedliesstatistics.com\/2012\/05\/a-multi-platform-social-media-strategy-increases-facebook-engagement-by-50.html\">A multi-platform social media strategy increases Facebook engagement by 50%+<\/a> by <a href=\"https:\/\/twitter.com\/#%21\/dirktherabbit\" rel=\"nofollow\">@dirktherabbit<\/a> via <a href=\"http:\/\/liesdamnedliesstatistics.com\">LIES, DAMNED LIES &amp; STATISTICS<\/a><\/p>\n<p>&#8220;An occasional hurdle you face in social media marketing is the \u2018Facebook only\u2019 approach.<\/p>\n<p>Depending on their level of social media knowledge and their need to show the big number internally, you\u2019ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks.\u00a0\u00a0 After all, surely 900 million users can\u2019t be wrong.&#8221;<\/p>\n<p><a href=\"http:\/\/blogs.journalism.co.uk\/2012\/05\/22\/2012-online-journalism-awards-now-open-for-entries\/\">2012 Online Journalism Awards now open for entries<\/a> by Paul McNally via <a href=\"https:\/\/twitter.com\/#%21\/journalismnews\" rel=\"nofollow\">@journalismnews<\/a> <a href=\"http:\/\/blogs.journalism.co.uk\/\" target=\"_blank\">journalism.co.uk<\/a><\/p>\n<p>&#8220;Entries are now open for this year\u2019s <a href=\"http:\/\/journalists.org\/awards\/\">Online Journalism Awards<\/a>, which have been organised by the US Online News Association since 2000.<\/p>\n<p>The awards are for entrants from around the world and honour excellence in digital journalism and multimedia storytelling in all its forms \u2013 from major news organisations to independent publishers.&#8221;<\/p>\n<p><a href=\"http:\/\/www.guardian.co.uk\/media\/greenslade\/2012\/may\/24\/awards-and-prizes-europe-news\">Media foundations launch European Press Prize<\/a> by <a href=\"https:\/\/twitter.com\/#%21\/GreensladeR\" rel=\"nofollow\">@GreensladeR<\/a> via <a href=\"http:\/\/www.guardian.co.uk\/\">Guardian<\/a><\/p>\n<p>&#8220;Seven of <a title=\"More from guardian.co.uk on Europe\" href=\"http:\/\/www.guardian.co.uk\/world\/europe-news\">Europe<\/a>&#8216;s leading media foundations have joined forces to launch the <a href=\"http:\/\/www.europeanpressprize.com\/\">European Press Prize<\/a> to reward excellence in journalism across all 47 countries of Europe.&#8221;<\/p>\n<p><a href=\"http:\/\/www.thedrum.co.uk\/news\/2012\/05\/24\/escalating-eurozone-crisis-prompts-marketers-limit-spend\">Escalating Eurozone crisis prompts marketers to limit spend<\/a> via <a href=\"https:\/\/twitter.com\/#%21\/thedrum\" rel=\"nofollow\">@thedrum<\/a> <a href=\"http:\/\/www.thedrum.co.uk\">The Drum<\/a><\/p>\n<p>&#8220;Global marketing budgets have experienced a sharp slowdown in spending growth as the escalating Eurozone crisis exacts its toll, according to the latest research from Warc.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nice little round up of comms news curated via\u00a0@CisionUK before heading to the park or pub after work today. Enjoy the sunshine this weekend! How can marketers react to multi-screen trends? by @gcharlton via Econsultancy &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3259,3291,3321,3433,3891,2981],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4924"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4924"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}