{"id":4932,"date":"2012-06-08T13:33:34","date_gmt":"2012-06-08T12:33:34","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4932"},"modified":"2012-06-08T13:33:34","modified_gmt":"2012-06-08T13:33:34","slug":"weekly-comms-news-round-up-080612","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-080612\/","title":{"rendered":"Weekly comms news round up 08\/06\/12"},"content":{"rendered":"

Friday came around quick this week. Here is my weekly pick of comms news curated via @CisionUK<\/a>. Happy weekend!<\/p>\n

It\u2019s personal: mobile marketing & the radically changing face of consumer interaction<\/a> by Michele Turner via\u00a0New Media Knowledge<\/a><\/p>\n

“The mobile market isn\u2019t just growing; it\u2019s drastically changing in nature. In this article, Michele Turner discusses how to benefit from the opportunities of these changes.”<\/p>\n

How important are \u2018tweet\u2019 and \u2018like\u2019 buttons to news publishers?<\/a> by @DJBentley<\/a> via\u00a0journalism.co.uk<\/a><\/p>\n

“A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects. In the post titled Sweep the Sleaze he writes<\/a>:”<\/p>\n

Social media shares indicate a high Google ranking<\/a> via @dirktherabbit<\/a> LIES, DAMNED LIES & STATISTICS<\/a><\/p>\n

“When explaining the importance of combining a social media and an SEO strategy, I tend to refer back to a Comscore study that is now three years old:\u00a0 Consumers exposed to both social media and paid search are 2.8x more likely<\/a> to search for that brand\u2019s products than those exposed to paid search alone.”<\/p>\n

Facebook optimisation to maximise reach through EdgeRank<\/a> by @MshellCobb<\/a> via The Wall<\/a><\/p>\n

“So you\u2019ve spent time setting up your company page on Facebook, have an encouraging number of fans and regularly publish items for those fans to digest. \u00a0Every time you post a new piece of content every single one of them will automatically see it within their Newsfeed right?”<\/p>\n

Consumers spend longer on webpages featuring ads from just one brand<\/a> via @thedrum<\/a> The Drum<\/a><\/p>\n

“Consumers spend twice as long on uncluttered webpages that feature ads from just one brand, research from Say Media and IPG Media has found.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Friday came around quick this week. Here is my weekly pick of comms news curated via @CisionUK. Happy weekend! It\u2019s personal: mobile marketing & the radically changing face of consumer interaction by Michele Turner via\u00a0New …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3241,3242,3259,3321,2981],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4932"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4932"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4932\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}