{"id":49656,"date":"2013-11-26T15:23:25","date_gmt":"2013-11-26T15:23:25","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=49656"},"modified":"2017-11-10T15:53:05","modified_gmt":"2017-11-10T15:53:05","slug":"scottish-independence-and-social-media","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/scottish-independence-and-social-media\/","title":{"rendered":"Scottish Independence and social media"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">The Scottish Government launched its independence blueprint at a press conference this morning, with Alex Salmond calling it a<\/span> <a title=\"BBC report\" href=\"http:\/\/www.bbc.co.uk\/news\/uk-scotland-scotland-politics-25088251\" target=\"_blank\">\u2018mission statement\u2019<\/a> <span style=\"color: #000000;\">for the future. The whitepaper comes ahead of the yes\/no vote for Scottish independence on 18 September 2014.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/11\/CC.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49657\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/11\/CC-250x203.png\" alt=\"Scottish Independence white paper on social media\" width=\"250\" height=\"203\" \/><\/a>While the 670-page plan is extensive, the media\u2019s headlines have a narrow focus: the <a title=\"Telegraph\" href=\"http:\/\/www.telegraph.co.uk\/news\/uknews\/scotland\/10474701\/Salmond-vows-to-keep-BBC-and-pound-in-blueprint-for-Scottish-independence.html\" target=\"_blank\">Telegraph<\/a>, the <a title=\"Guardian\" href=\"http:\/\/www.theguardian.com\/politics\/2013\/nov\/26\/scottish-indpendence-fairer-prosperous-alex-salmond\" target=\"_blank\">Guardian<\/a> and the <a title=\"FT\" href=\"http:\/\/www.ft.com\/cms\/s\/0\/30416f08-5681-11e3-ab12-00144feabdc0.html?siteedition=uk\" target=\"_blank\">FT<\/a> have all led with the news that an independent Scotland would keep the pound.<\/p>\n<p style=\"text-align: left;\"><a title=\"Cision Social Media\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" target=\"_blank\">Vuelio&#8217;s Social Media<\/a>\u2019s Conversation Cloud reveals \u2018pound\u2019 as one of the most mentioned words in the discussion. On social media, and particularly Twitter, it is <a title=\"indyplan on Twitter\" href=\"https:\/\/twitter.com\/search?q=%23indyplan&amp;src=typd\" target=\"_blank\">#indyplan<\/a> that dominates ahead of <a title=\"Whitepaper on Twitter\" href=\"https:\/\/twitter.com\/search?q=%23whitepaper%20&amp;src=typd\" target=\"_blank\">#whitepaper<\/a> and <a title=\"indyref on twitter\" href=\"https:\/\/twitter.com\/search?q=%23indyref&amp;src=typd\" target=\"_blank\">#indyref<\/a>. <a title=\"Alex Salmond on Twitter\" href=\"https:\/\/twitter.com\/search?q=Alex%20Salmond&amp;src=typd&amp;mode=users\" target=\"_blank\">Alex Salmond<\/a> also trended on Twitter, again shown in the Conversation Cloud.<\/p>\n<p>The word cupcake comes from a popular tweet by parody account @Queen_UK, which currently has over 750 retweets:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>No, Salmond, you cannot have the pound. One&#8217;s not running a pick and mix constitution here, cupcake. <a href=\"https:\/\/twitter.com\/search?q=%23whitepaper&amp;src=hash\">#whitepaper<\/a><\/p>\n<p>\u2014 Elizabeth Windsor (@Queen_UK) <a href=\"https:\/\/twitter.com\/Queen_UK\/statuses\/405289298326749184\">November 26, 2013<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\" type=\"text\/javascript\"><\/script><\/p>\n<p>The topic isn\u2019t proving popular on social media, which may come as a surprise to anyone who is watching a rolling news channel. Peaking at just over 8,000 mentions, the topic didn\u2019t even manage to stir-up as much conversation as <a title=\"Doctor Who social media analysis\" href=\"https:\/\/www.vuelio.com\/uk\/blog\/the-day-of-the-doctor\/\" target=\"_blank\">Doctor Who on an off day<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-49658\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/11\/Graph-800x344.png\" alt=\"Scottish Independence graph\" width=\"640\" height=\"275\" \/><\/p>\n<p>A possible explanation is Scotland\u2019s relatively small population, though the percentage of Scots that use social media is not currently known. Another explanation has been offered up by \u2018<a title=\"Scot Referendum comment\" href=\"http:\/\/www.scotreferendum.com\/2013\/11\/white-paper-launch-live\/#comment-1139380761\" target=\"_blank\">subsea2003<\/a>\u2019 in a comment thread on the Scottish Referendum\u2019s website: \u2018most of the SNP supporters I know don&#8217;t have access to a computer\u2019.<\/p>\n<p>While the story is likely to make the front pages tomorrow \u2013 and the TV headlines tonight \u2013 the social media classes have all but moved on. Perhaps in a world of 140 characters, 670 pages is just too much.<\/p>\n<p><i><span style=\"color: #ff9900;\">Graphs made with Vuelio\u00a0<\/span><a title=\"Cision Social Media\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" target=\"_blank\">Social Media.<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Scottish Government launched its independence blueprint at a press conference this morning, with Alex Salmond calling it a \u2018mission statement\u2019 for the future. The whitepaper comes ahead of the yes\/no vote for Scottish independence &#8230;<\/p>\n","protected":false},"author":322,"featured_media":49669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184,5741],"tags":[5420,5421,5422,75,152,677,4025,4071],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/49656"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=49656"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/49656\/revisions"}],"predecessor-version":[{"id":109885,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/49656\/revisions\/109885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=49656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=49656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=49656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}