{"id":4985,"date":"2012-06-20T11:50:36","date_gmt":"2012-06-20T10:50:36","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4985"},"modified":"2020-03-10T17:35:36","modified_gmt":"2020-03-10T16:35:36","slug":"journalist-spotlight-liz-jarvis","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalist-spotlight-liz-jarvis\/","title":{"rendered":"Journalist Spotlight: Liz Jarvis"},"content":{"rendered":"

Liz Jarvis has been announced as the new editor of Cruise International<\/em>, the UK\u2019s only cruise-focused consumer travel magazine. Cruise International<\/em> is a bimonthly newsstand title with high production values. As editor, Liz will be working across the magazine, the website cruise-international.com<\/a> and the Cruise International<\/em> Awards, which take place in September.<\/p>\n

Liz has been a travel editor and editor for several consumer magazines, most recently Tesco Magazine<\/em>. Liz\u2019s new role will involve building relationships with both key travel PRs and also journalists and bloggers.<\/p>\n

Cision: You\u2019re a prolific tweeter, is there a difference between personal and work-based social media?<\/strong><\/p>\n

Liz: I think it\u2019s important to remember that there is a high probability that some (if not all) of your work contacts will follow your personal account. You need to make it clear in your profile that views are your own \u2013 but at the same time, try not to tweet anything that could embarrass you (or your company) professionally. I have a few fairly high profile followers, so I\u2019m always mindful of them too.<\/p>\n

Cision: How do you see social media fitting in with your new role?<\/strong><\/p>\n

Liz: I managed the social media campaign for the Tesco Mum of the Year awards, which were a huge success, and have done a lot of blogger outreach, so I\u2019ll be bringing all my digital knowledge and experience to my new role. We\u2019re going to be working with new contributors on the website and the magazine already has a thriving Facebook group and Twitter account. I firmly believe that print should work in tandem with digital, driving readers\/traffic to each other \u2013 I can\u2019t understand editors who haven\u2019t embraced social media.<\/p>\n

Cision: How will your blog, <\/strong>www.themumblog.com<\/a>, fit in around the new position?<\/strong><\/p>\n

Liz: The beauty of blogging is you can do it very early in the morning or late at night or at weekends and schedule your posts. I\u2019ve been blogging for three years and have always worked full-time.<\/p>\n

Cision: What do PRs do that you do not like?<\/strong><\/p>\n

Liz: I\u2019m not a fan of non-personalised round robin invitations that start \u2018hi there\u2019, or those phone calls \u2018to check you received the press release,\u2019 when we both know they didn\u2019t send one in the first place.<\/p>\n

Cision: From your previous experience, what\u2019s the best way to work with PRs?<\/strong><\/p>\n

Liz: I think it\u2019s very important to be honest, because there\u2019s no point in wasting someone\u2019s valuable time, so I\u2019ll always try to tell a PR as quickly as possible if a story idea isn\u2019t going to work for me, and why. I also think face to face meetings to develop good working relationships are vital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Liz Jarvis has been announced as the new editor of Cruise International, the UK\u2019s only cruise-focused consumer travel magazine. Cruise International is a bimonthly newsstand title with high production values. As editor, Liz will be …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,350,7272,3532,3570,5741],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4985"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4985"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4985\/revisions"}],"predecessor-version":[{"id":128871,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4985\/revisions\/128871"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}