{"id":50559,"date":"2013-12-05T14:30:01","date_gmt":"2013-12-05T13:30:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=50559"},"modified":"2013-12-05T14:30:01","modified_gmt":"2013-12-05T14:30:01","slug":"3-monkeys-bag-united-biscuits-account","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/3-monkeys-bag-united-biscuits-account\/","title":{"rendered":"3 Monkeys bag United Biscuits account"},"content":{"rendered":"<div id=\"attachment_50564\" style=\"width: 260px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-50564\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/12\/Picture1-250x171.jpg\" alt=\"United Biscuits \" width=\"250\" height=\"171\" class=\"size-medium wp-image-50564\" \/><p id=\"caption-attachment-50564\" class=\"wp-caption-text\">United Biscuits<\/p><\/div>\n<p>After a hotly contested five-way pitch, 3 Monkeys Communications Ltd won the UK corporate, CSR and consumer PR account for United Biscuits, a leading confectionary and snacks company.<\/p>\n<p>The campaign brief includes supporting a business growth strategy implemented by the company\u2019s new chief executive, Martin Glenn. A core part of the campaign will be to contemporise United Biscuit\u2019s product portfolio which includes brands such as McVitie\u2019s, Sultana, Twiglets, Mini Cheddars and Jaffa Cakes.<\/p>\n<p>United Biscuit\u2019s pitch review was led by Matthew Brown, McVitie\u2019s brand director with support from Roth Observatory International.<\/p>\n<p>Martin said: \u20183 Monkeys really impressed us with their grasp of our business and brands, their insights into how we address the brief, how to get the creative cut through we need, their theory on emotional vs rational PR and quite frankly their unmatched passion.\u00a0 The fact that they are independent also appeals.\u00a0 We\u2019ve got so many great corporate, trade, CSR and brand stories to tell and we believe they were the best placed team in the pitch line up to help us do that.\u2019<\/p>\n<p>Angie Moxham, owner of 3 Monkeys added: \u2018This is a very significant win for 3 Monkeys and we\u2019re proud as punch to have beaten off some really stiff competition from some of the industry\u2019s best known and much bigger agencies.\u2019<\/p>\n<p>\u2018We\u2019re looking to become fully integrated with both the in-house teams and all their other agencies from the off,\u2019 she said.<\/p>\n<p>Grey London was appointed to handle the creative brief in August.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a hotly contested five-way pitch, 3 Monkeys Communications Ltd won the UK corporate, CSR and consumer PR account for United Biscuits, a leading confectionary and snacks company. The campaign brief includes supporting a business &#8230;<\/p>\n","protected":false},"author":322,"featured_media":50569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3531,3680,1109,5741],"tags":[104,129,833,3717,4048,5479,5480,5481,5482,5483,5484],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/50559"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=50559"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/50559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=50559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=50559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=50559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}