{"id":50747,"date":"2013-12-09T11:28:11","date_gmt":"2013-12-09T10:28:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=50747"},"modified":"2013-12-09T11:28:11","modified_gmt":"2013-12-09T11:28:11","slug":"the-week-in-pr-9-dec","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-week-in-pr-9-dec\/","title":{"rendered":"Tom Daley, Nigella Lawson, Wayne Rooney in ‘The Week in PR’ (Dec 2-9)"},"content":{"rendered":"

\"PR\u2018The week in PR\u2019 is a look at all the big stories in public relations as reported by the UK media in the week gone by. The highlights include Nigella Lawson winning public appeal over Charles Saatchi; job cuts at Ketchum’s UK healthcare division; 3 Monkeys PR’s United Biscuits win; and \u00a0more.\u00a0<\/strong>To have your PR News featured here next week, please\u00a0<\/strong><\/span>email me at\u00a0priyanka.dayal@cision.com<\/a>.<\/strong><\/span><\/p>\n

Leading the news<\/span><\/p>\n

Nigella is winning in the court of public opinion<\/a>\u00a0(\u00a3)\u00a0by Tim Rayment<\/a> via The Sunday Times
<\/a>Nigella Lawson has won the battle for public sympathy hands down over her former husband. A YouGov poll for The Sunday Times, carried out late last week and released today, shows that 39% of the public have more sympathy for her than for Charles Saatchi. Only 2% are firmly on his side.
<\/a><\/strong><\/p>\n

Ketchum cuts UK healthcare jobs amid loss of global head Amanda Sefton<\/a> by John Owens<\/a> <\/b>via PRWeek.com
<\/a>Ketchum’s healthcare division has been hit by a double blow with the resignation of its global head Amanda Sefton and a slew of UK job cuts. PR Week reports that the UK healthcare team is facing six redundancies, which are thought to\u00a0impact on a number of senior, longstanding employees and will reduce its size to around 30 staff.\u00a0<\/p>\n

‘Alien-like creature’ revealed as PR stunt<\/a> via The Telegraph
<\/a>It was a mystery that took the internet by storm but the Bristol harbour ‘alien’ has been exposed as an elaborate stunt to promote a new TV show.<\/p>\n

The viral stunt was designed to promote The Happenings, a new magic and illusion television show at TV channel Watch.<\/p>\n

Samsung signs Wayne Rooney for Galaxy 11 campaign<\/a> by John Glenday<\/a> via The Drum
<\/a>Samsung has announced that Manchester United striker Wayne Rooney has become the latest star to join its all-star line-up of footballing greats in support of its Galaxy branded gadgets.<\/p>\n

PR Fail: RBS and NatWest targeted on social media<\/a> by Priyanka Dayal<\/a> via Cision UK
<\/a>Customers took to social media to condemn the Royal Bank of Scotland, which includes NatWest and the Ulster Bank, after payment systems went down\u00a0between 6:30pm and 9:30pm on \u2018Cyber Monday,\u2019 one of the busiest shopping days of the year.<\/p>\n

Account wins and movements<\/span><\/p>\n

3 Monkeys PR bag United Biscuits account<\/a> by Priyanka Dayal<\/a> via Cision UK
<\/a>After a hotly contested five-way pitch, 3 Monkeys Communications Ltd won the UK corporate, CSR and consumer PR account for United Biscuits, a leading confectionary and snacks company.<\/p>\n

EMEA Digital Head Fiona Battle Departs Weber Shandwick<\/a> by Arun Sudhaman<\/a> via The Holmes Report
<\/a>Fiona Battle is departing Weber Shandwick less than six months after joining the agency to lead its Mediaco digital content unit in London.<\/p>\n

Battle becomes the second senior digital executive to leave Weber Shandwick in recent months, after the\u00a0exit of chief digital creative officer James Warren.\u00a0<\/p>\n

The Big Pitch<\/span><\/p>\n

Amazon in talks with agencies over LoveFilm and Kindle briefs<\/a> by John Owens<\/a> <\/b>via PRWeek.com
<\/a>Online retail giant Amazon has shortlisted agencies to pitch for a consumer PR brief covering its entertainment offerings LoveFilm, Kindle and Amazon MP3.<\/p>\n

Commentary<\/span><\/p>\n

Tom Daley’s YouTube video is an impressive display of strategic control<\/a> by Mark Borkowski<\/a> via The Guardian
<\/a>Public relations expert Mark Borkowski comments on how Tom Daley\u2019s YouTube clip demonstrates honesty and transparency in communication \u2013 an important approach in modern day PR and an optimum use of media. \u00a0<\/p>\n

PR Posturing: Why Facebook and Google’s Campaign Rings Hollow<\/a> by David Gilbert<\/a> via International Business Times
<\/a>Technology editor David Gilbert argues that the latest call from the big tech companies is nothing but a PR stunt to fool customers.<\/p>\n

PRspective<\/span><\/p>\n

Daniel Donovan of Corel<\/a> by Priyanka Dayal<\/a> via Cision UK
<\/a>In conversation with Cision, Daniel Donovan, Corel\u2019s PR manager, addresses the competitive nature of businesses in graphic design and digital media and discusses the communications strategy used by Corel to stay ahead.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

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