{"id":52044,"date":"2013-12-20T10:31:55","date_gmt":"2013-12-20T09:31:55","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=52044"},"modified":"2013-12-20T10:31:55","modified_gmt":"2013-12-20T10:31:55","slug":"draftfcb-acquires-inferno","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/draftfcb-acquires-inferno\/","title":{"rendered":"Draftfcb acquires London ad firm, Inferno"},"content":{"rendered":"<div id=\"attachment_52067\" style=\"width: 260px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52067\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/12\/draftinferno-250x125.jpg\" alt=\"@infernoagency via Twitter\" width=\"250\" height=\"125\" class=\"size-medium wp-image-52067\" \/><p id=\"caption-attachment-52067\" class=\"wp-caption-text\">@infernoagency via Twitter<\/p><\/div>\n<p>Interpublic Group&#8217;s <a href=\"http:\/\/www.draftfcb.co.uk\" title=\"Draftfcb\" target=\"_blank\">Draftfcb<\/a> has acquired <a href=\"http:\/\/www.inferno-group.com\" title=\"Inferno\" target=\"_blank\">Inferno<\/a>, a London-based\u00a0independent marketing, PR and social media firm, announced\u00a0Carter Murray,\u00a0Draftfcb Worldwide CEO.\u00a0<\/p>\n<p>The new entity, initially called Inferno Draftfcb, will have joint capabilities spanning on and offline advertising, CRM, retail, web design and build, content creation, application development, mobile and social media. The new\u00a0agency will be led by Frazer Gibney, founding partner and CEO of Inferno, who will be reporting to Carter. Frazer is expected to\u00a0integrate executives from Inferno and Draftfcb into his leadership team. The new management structure is to be announced early next year.<\/p>\n<p>Founded in 2000, Inferno landed a coveted spot this year on the UK government\u2019s roster of 10 Tier 1 agencies. It\u2019s also considered an expert on tech brands, counting companies including BSkyB, Skype, Lookout and Nokia as clients.<\/p>\n<p>\u00a0&#8216;Inferno and Draftfcb\u2019s combined capabilities and instant critical mass will enable the agency to better service global clients and grow more quickly organically,&#8217; Carter said in the press release.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interpublic Group&#8217;s Draftfcb has acquired Inferno, a London-based\u00a0independent marketing, PR and social media firm, announced\u00a0Carter Murray,\u00a0Draftfcb Worldwide CEO.\u00a0 The new entity, initially called Inferno Draftfcb, will have joint capabilities spanning on and offline advertising, CRM, &#8230;<\/p>\n","protected":false},"author":322,"featured_media":52070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,7272,3531,3680,3695,1109,5741],"tags":[4499,5586,5587,5588,5590,129,409,3442],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/52044"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=52044"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/52044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=52044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=52044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=52044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}