{"id":52071,"date":"2013-12-20T13:57:10","date_gmt":"2013-12-20T13:57:10","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=52071"},"modified":"2017-11-10T15:11:04","modified_gmt":"2017-11-10T15:11:04","slug":"journalist-spotlight-hayley-carr","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalist-spotlight-hayley-carr\/","title":{"rendered":"Journalist Spotlight: Hayley Carr"},"content":{"rendered":"

London Beauty Queen<\/a> started in 2010 after author<\/span> Hayley Carr<\/a> had worked in the beauty industry for six years. Hayley realised her love for beauty when she wasn\u2019t working in the industry anymore and now works on London Beauty Queen and LBQ Consultancy<\/a> full time.<\/span>\u00a0Hayley is today’s JingleBlogs advent calendar entry<\/a>, which is accompanied by a short festive profile<\/a>.\u00a0<\/strong><\/p>\n

\"HayleyWhat makes your blog different from other beauty blogs?<\/b><\/span>
\nA lot of the others were beauty enthusiasts, writing about expensive or niche brands they loved. When I first launched my blog I was talking about more affordable products you could get from the High Street, and talking about them from an insider\u2019s point of view. Rather than just saying, \u2018this is really pretty\u2019, I explain what is going on behind the products. When I do product reviews I am much more interested in the ingredients and what the brands are claiming.<\/p>\n

What\u2019s your advent competition?<\/b><\/span>
\nThroughout December there\u2019s a different competition running every day to say thank you to my readers. 2013 has been the biggest year for my blog so far; it\u2019s become my full time job and I\u2019ve launched the consultancy too. Every day there\u2019s a different prize up for grabs, from nail varnish to electric toothbrushes and hair straighteners.<\/p>\n

Why did you decide to launch your consultancy?<\/b> <\/span>
\nI launched my consultancy over the summer to run in parallel with my blog. Because I\u2019ve grown my blog to what it is in about three-and-a-half years, I was finding a lot brands and bloggers were asking for my advice, support and insight. It was a natural progression to launch the consultancy off the back of that. I\u2019ve been working with beauty brands on their social media, training them up internally and working on product launches. I\u2019ve also been working with bloggers on a one-to-one basis to help them understand the potential of their site and turn their blog into a career.<\/p>\n

Who is your target audience?<\/b><\/span>
\nI always get asked this and it\u2019s such a vague answer. It\u2019s literally anyone from 18-60. I write about such a varied product selection, from a \u00a31.99 lip balm from Boots to an \u00a380 perfume from a boutique in Chelsea. My audience covers those extremes and that\u2019s one of the reasons I\u2019m unique, because I can cover all those basis. I do have a lot of younger readers that like my bargain buys and top three; they come to me to find out where they should be investing \u00a320. However, I also get older people who are after really good skincare advice; they\u2019re happy to spend the money as long as they get the right products that work.<\/p>\n

How do you work with brands?<\/b><\/span>
\nBrands send me information and products to test and try. I do a lot of reviews and collaborative posts, and I tell stories through features like the Brand Focus, where I literally explore the back story of a brand and the ethos people are buying into. I\u2019ve also done more long-term work with brands where it\u2019s mutually beneficial. I worked with Galaxy for about a year and a half, where I wrote about upgrading your every day life in simple ways; this tied really nicely into their relaunch. I also do one-off campaigns, run a lot of competitions, sponsored content and articles.<\/p>\n

What advice would you give PRs?<\/span>
\n<\/b>Whenever PRs and brands that are reaching out to bloggers they should think, \u2018Is this genuinely interesting?\u2019 So many emails land in my inbox that are dull and lack substance, but many PRs genuinely think they\u2019re interesting and that I will jump at the chance to feature their brand. \u00a0PRs should also have realistic expectations; I get a lot of people approaching me who are offering something average, but if there\u2019s nothing in it for me I\u2019ve got no reason to feature it above another brand or product. That\u2019s something they can struggle to understand: they assume if they find it interesting, I\u2019ll find it interesting. There\u2019s no point writing about a brand\u2019s special offer if there is no kick back for me or real story to wrap it around.<\/p>\n

\n

<\/a>Take Five<\/b><\/span><\/strong><\/span><\/p>\n

What\u2019s your favourite beauty brand?<\/b>\u00a0<\/span>
\nProbably Clinique, because it is always a safe option. I always know if I need something to perform I can rely on Clinique. They make great basics; I love their foundations and primers, and they make great skincare products too. It\u2019s a brand for anybody, no matter what budget or skin type.\u00a0<\/span><\/p>\n

Who is your style icon?\u00a0<\/span><\/strong>
\nProbably someone like Fearne Cotton because she could wear a bin bag and still look ace. And even now, after she\u2019s had a baby, she is rocking everything she puts on in the morning. Not many people could do that.<\/span><\/p>\n

What\u2019s your life motto?<\/b><\/span>
\nI kind of have two. \u2018Don\u2019t ever take anything too seriously\u2019 (otherwise you\u2019ll end up being stressed out and have no hair), and \u2018You get out what you put in\u2019.\u00a0<\/span><\/p>\n

What super power would you have?\u00a0\u00a0<\/span><\/strong>
\nProbably flight because I\u2019m always late for stuff.<\/span><\/p>\n

<\/b>Who would play you in a film? <\/b>
\n<\/span>Probably someone like Kate Winslet. When I was younger people told me I looked like her \u2013 back in the Titanic days \u2013 but I also thinks she has personality traits that are the same as mine. She can be really credible and focused, but doesn\u2019t take herself seriously all of the time. She also has a womanly figure and isn\u2019t afraid to show it off.<\/span><\/p>\n<\/div>\n

Editorial information on Hayley Carr, London beauty Queen and thousands of other media contacts and outlets, can be found in the<\/span> Vuelio\u00a0<\/span>Media Database<\/span><\/a>.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

London Beauty Queen started in 2010 after author Hayley Carr had worked in the beauty industry for six years. Hayley realised her love for beauty when she wasn\u2019t working in the industry anymore and now …<\/p>\n","protected":false},"author":322,"featured_media":52081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,7272,3532,4038,5159,5741],"tags":[816,4044,4254,5591,5592],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/52071"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=52071"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/52071\/revisions"}],"predecessor-version":[{"id":109868,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/52071\/revisions\/109868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=52071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=52071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=52071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}