{"id":53130,"date":"2014-01-13T13:51:01","date_gmt":"2014-01-13T13:51:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=53130"},"modified":"2017-11-02T12:15:57","modified_gmt":"2017-11-02T12:15:57","slug":"jelly-search-engine","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/jelly-search-engine\/","title":{"rendered":"I don\u2019t think you\u2019re ready for this Jelly"},"content":{"rendered":"

Jelly<\/a> is a new app from Biz Stone, co-founder of Twitter. Created as a new kind of search engine, Jelly aims to crowdsource answers to \u2018picture\u2019 questions from your existing social following.<\/span><\/strong><\/p>\n

\"JellyFor example, I download Jelly and connect it to my Twitter account. I then take a photo of Vuelio’s community manager Kirsti Kauronen with the caption \u2018Who is this?\u2019<\/p>\n

Two of my helpful answers point out that she\u2019s using\u00a0Vuelio Social Media, and one responds \u2018Your mum?\u2019<\/p>\n

So far, so predictable.<\/p>\n

These people are not part of my social network, but followers of followers. Jelly claims<\/a> that the \u2018six degrees of separation\u2019 is now down to four. It therefore follows that we\u2019re all connected to someone who knows the answer to any of our questions. In theory.<\/p>\n

Jelly\u2019s fishy<\/span>
\n<\/b>The concept of Jelly is basically Yahoo Answers with pictures. While most people probably get on to Yahoo Answers through Google (due to its high page rank), Jelly has no such functionality.<\/p>\n

Ironically, searching is out of the question. Jelly doesn\u2019t currently allow you to find a particular person, topic or anything else specific. The questions you can answer appear randomly and, despite being warned that if you dismiss it you\u2019ll never see it again, repeatedly.<\/p>\n

There are also questions on the increasing amount of memory the app takes up, and through use we\u2019ve seen it as a drain on battery power.<\/p>\n

So what purpose does Jelly have?<\/b> <\/span>
\nAsda has reportedly<\/a> created a Jelly account in order to ask followers for input and ideas about their products. It may therefore have value for market research, though I doubt Asda will want the input \u2018Your mum\u2019 for any of their products.<\/p>\n

\"JellyI\u2019ve also tested out Jelly as a means of sharing content. With a screenshot of Vuelio’s\u00a0Neville Hobson interview<\/a>, I simply asked, \u2018Have you read our interview with Neville Hobson?\u2019<\/p>\n

I\u2019m currently on four responses:<\/p>\n