{"id":53210,"date":"2014-01-14T13:59:37","date_gmt":"2014-01-14T12:59:37","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=53210"},"modified":"2014-01-14T13:59:37","modified_gmt":"2014-01-14T13:59:37","slug":"media-spotlight-fridays-child-nicky-clarke","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/media-spotlight-fridays-child-nicky-clarke\/","title":{"rendered":"Media Spotlight: Friday\u2019s Child | Nicky Clarke"},"content":{"rendered":"

A Spotlight of London\u2019s latest weekend guide,<\/span> Friday\u2019s Child<\/a>. We spoke to creator<\/span> Nicky Clarke<\/a>, who is a freelance journalist and restaurant PR. He previously had a travel column in the Independent called The Hedonist, and he now works full-time at a PR agency looking after restaurants in the city. He told us why he decided to launch Friday\u2019s Child, how PRs can help and his top London recommendations.<\/span><\/strong><\/p>\n

\"Friday'sWhy did you launch Friday\u2019s Child?<\/b><\/span>
London\u2019s a noisy city: there are so many things going on at once and so many publications shouting about them, it can be hard to know what to do when it comes to the weekend. Magazines tell you what to do, but often the information is out of date by the time it goes to print or you can\u2019t remember what you read about in the first place. So you turn to Google, which throws up thousands of websites that are too numerous to get through in any one lifetime.<\/p>\n

Then you\u2019ve got your daily newsletters, which are a condensed edit of what\u2019s usually found online. But these are still overwhelming, often span too many topics and there\u2019s still too much to read. That\u2019s where Friday\u2019s Child comes in. With just three picks each week, it\u2019s an edit in the truest sense of the word. A recommendation for something to do on Friday, Saturday and Sunday, and that\u2019s it. Short, sweet and spot-on.<\/p>\n

What should people expect?<\/span>
<\/b>Launching the first week of February, once dry January is but a distant memory, Friday\u2019s Child will tell Londoners how to spend their two most valuable assets \u2013 time and money \u2013 during they days they live for: the weekend. It will feature carefully-curated content with a well-informed inside edge \u2013 restaurants, bars, hotels, pop-ups and everything in between. But the best bit is that each issue will come with a reader perk; whether that\u2019s a round of complimentary cocktails when booking a booth at a bar or a secret, off-menu item when reserving a table at a restaurant.<\/p>\n

What plans do you have for Friday\u2019s Child in the future?<\/span>
<\/b>It is early days, but I\u2019d like to introduce a small amount of content on the homepage itself \u2013 perhaps a daily \u2018editor\u2019s pick\u2019, for example \u2013 and if the concept is successful then roll it out across other cities. If I say anymore, I\u2019ll be giving the game away!<\/p>\n

How would you like to work with brands and PRs?<\/span>
<\/b>It\u2019s a bit of a chicken-and-egg situation, but I\u2019d like to feature a PR\u2019s clients alongside a perk for my readers; so a complimentary round of drinks when they book and quote Friday\u2019s Child, for example. But I realise that this may come more into play at a later stage, once subscriptions start to build. As long as I have one perk for readers per newsletter at the beginning, I\u2019ll be happy, but down the line I\u2019d like to have a perk with each story. So three per issue, and additional ones for social media. \u00a0<\/p>\n

What do PRs do that\u2019s bad?<\/span>
<\/b>I\u2019m both a PR and a journalist, so I can see both sides, but I hate to be pursued relentlessly. Ping me the email and if I\u2019m interested I\u2019ll be in touch; there\u2019s nothing more annoying than a follow-up call from a PR, either. A follow-up email does the job just fine!<\/p>\n

<\/a>\"Friday'sTake Five – London Special<\/b><\/span><\/strong><\/span><\/p>\n

What\u2019s your favourite bar in London?<\/b><\/span>
I love the bars at Dean Street Townhouse and Riding House Caf\u00e9. I\u2019m much more into that kind of atmospheric wine-bar feel than the down-and-dirty dives of East London, however cool.\u00a0 The bar at Dabbous is a slick spot too, and a good way to try the food without the hassle of getting a table reservation.\u00a0<\/span><\/p>\n

What\u2019s your favourite restaurant in London?<\/b><\/span>
I\u2019ll always choose places with good buzz over those with white tablecloths and tasting menus; a current favourite is Balthazar in Covent Garden for steak frites, but I\u2019ll always have a soft spot for the chicken kiev at Bob Bob Ricard in Soho and the wild boar ragu at La Famiglia in Chelsea. Trinity in Clapham is near where I live, so it\u2019s a great one for family get-togethers, and its sister restaurant Bistro Union is just brilliant for Saturday brunch. And don\u2019t tell anyone, but Circus in Covent Garden is a bit of a guilty pleasure, too. How can you not like a restaurant with trapeze artists overhead?!<\/span><\/p>\n

<\/b>What\u2019s your favourite place in London?<\/b>
I absolutely love Abbeville Road near where I live in Clapham; it\u2019s middle class to-the-core, with its bistros and boutiques, but it\u2019s the perfect place to while away a Saturday afternoon with a chilled pint in the Abbeville and a Scotch Egg from the Ginger Pig.
<\/span><\/p>\n

What super power would you have?\u00a0\u00a0<\/span><\/strong>
Transforming dull-as-dishwater weekends into unforgettable ones. \u00a0<\/span>\u00a0<\/p>\n

<\/b>Who would play you in a film? <\/b>\u00a0
<\/span>Justin Timberlake. At least that\u2019s who I\u2019d like to think.<\/span><\/p>\n<\/div>\n

Friday\u2019s Child can be found at<\/span> www.yourweekendstartshere.com<\/a> and on Twitter<\/span> @fri_child<\/a>. Editorial information on Friday\u2019s Child, Nicky Clarke and thousands of other media contacts and outlets, can be found in the<\/span> CisionPoint<\/a> Media Database<\/a>.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A Spotlight of London\u2019s latest weekend guide, Friday\u2019s Child. We spoke to creator Nicky Clarke, who is a freelance journalist and restaurant PR. He previously had a travel column in the Independent called The Hedonist, …<\/p>\n","protected":false},"author":322,"featured_media":53233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,7272,3584,4038,5336,5653,5741],"tags":[3657,4044,4047,4189,5661,5662,5663,5664,5665],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/53210"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=53210"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/53210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=53210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=53210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=53210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}