{"id":54678,"date":"2014-01-30T13:32:12","date_gmt":"2014-01-30T12:32:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=54678"},"modified":"2014-01-30T13:32:12","modified_gmt":"2014-01-30T13:32:12","slug":"facebooks-record-rise-revenues-spurred-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/facebooks-record-rise-revenues-spurred-mobile-advertising\/","title":{"rendered":"Facebook reports record rise in revenues spurred by mobile advertising"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\"Photo<\/a>

Photo Courtesy: Sean MacEntee<\/a><\/p><\/div>\n

Facebook<\/a> reported a record 63% rise in revenues for the fourth quarter of 2013, driven by robust mobile advertising sales which accounted for more than half the company\u2019s total ad revenue.<\/p>\n

 <\/p>\n

The California-based social networking site, which turns 10 next week, earned $2.59 billion, between October and December of 2013, compared with\u00a0$1.59 billion\u00a0in the fourth quarter of 2012.\u00a0Revenues from advertising contributed\u00a0$2.34 billion of sales, a 76% increase from the same quarter the previous year.<\/p>\n

\u2018It was a great end to the year for\u00a0Facebook,\u2019 said\u00a0Mark Zuckerberg,\u00a0Facebook\u00a0founder and CEO. \u2018We’re looking forward to our next decade and to helping connect the rest of the world.\u2019<\/p>\n

The company claims it now has 757 million daily active users, an increase of 22% year-over-year, with 556 million accessing its services on mobile devices.<\/p>\n

The results come on the back of media reports speculating the future of Facebook and its failed marketing proposition to advertisers.<\/p>\n

Last week a study from Princeton University<\/a>\u00a0claimed the social network would fade out \u201clike a disease” and lose 80% of its users by 2017. Meanwhile, in October market research firm Forrester<\/a> released the results of a survey that ranked Facebook at the bottom of the value chain among 13 marketing channels, concluding that \u2018Facebook creates less business value than any other digital marketing opportunity.\u2019<\/p>\n

<\/a>Facebook’s 2013\u00a0<\/b><\/span><\/strong><\/span><\/p>\n

Fourth Quarter 2013 Financial Highlights<\/b><\/p>\n

    \n
  • Revenue\u00a0for the fourth quarter of 2013 totaled\u00a0$2.59 billion, an increase of 63%, compared with\u00a0$1.59 billion\u00a0in the fourth quarter of 2012.<\/li>\n
  • Revenue from advertising was\u00a0$2.34 billion, a 76% increase from the same quarter last year.<\/li>\n
  • Mobile advertising revenue represented approximately 53% of advertising revenue for the fourth quarter of 2013, up from approximately 23% of advertising revenue in the fourth quarter of 2012.<\/li>\n
  • Payments and other fees revenue was\u00a0$241 million\u00a0for the fourth quarter of 2013.<\/li>\n<\/ul>\n

    Full Year 2013 Business Highlights<\/b><\/p>\n

      \n
    • Revenue for the full year 2013 was\u00a0$7.87 billion, an increase of 55% year-over-year.<\/li>\n
    • Income from operations for the full year 2013 was\u00a0$2.80 billion.<\/li>\n
    • Net income for the full year 2013 was\u00a0$1.50 billion.<\/li>\n
    • Free cash flow for the full year of 2013 was\u00a0$2.85 billion.<\/li>\n
    • Daily active users (DAUs) were 757 million on average for\u00a0December 2013, an increase of 22% year-over-year.<\/li>\n
    • Mobile DAUs were 556 million on average for\u00a0December 2013, an increase of 49% year-over-year.<\/li>\n
    • Monthly active users (MAUs) were 1.23 billion as of December\u00a031, 2013, an increase of 16% year-over-year.<\/li>\n
    • Mobile MAUs were 945 million as of December\u00a031, 2013, an increase of 39% year-over-year.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Facebook reported a record 63% rise in revenues for the fourth quarter of 2013, driven by robust mobile advertising sales which accounted for more than half the company\u2019s total ad revenue.   The California-based social …<\/p>\n","protected":false},"author":322,"featured_media":54688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/54678"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=54678"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/54678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=54678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=54678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=54678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}