{"id":57053,"date":"2014-02-24T15:43:42","date_gmt":"2014-02-24T14:43:42","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=57053"},"modified":"2014-02-24T15:43:42","modified_gmt":"2014-02-24T15:43:42","slug":"whatsapp-mastercard-wsj-viber-ketchum-edelman-3-monkeys-week-pr-feb-24","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/whatsapp-mastercard-wsj-viber-ketchum-edelman-3-monkeys-week-pr-feb-24\/","title":{"rendered":"WhatsApp buyout, Mastercard’s PR nightmare and Viber’s PR formula – all on The Week in PR (Feb 24)"},"content":{"rendered":"

\"The\u2018The week in PR\u2019 is a look at all the top stories in public relations as reported by the media. Leading the news this week is Facebook’s\u00a0\u00a311.4bn acquisition of Whatsapp, House PR’s defence against the Twitter backlash surrounding Mastercard’s #pricelesssurprises tactic, an overview of 2014’s news:rewired digital journalism conference as well as the latest news, views and account wins in the world of PR.
<\/strong>To have your news featured here next week, please\u00a0<\/strong><\/strong><\/strong>email me at\u00a0priyanka.dayal@cision.com<\/p>\n

<\/a><\/strong><\/p>\n

Leading the news<\/span><\/p>\n

WhatsApp \u2013 what’s next?<\/a>\u00a0by Jon Swaine<\/a> via The Guardian
<\/a>The popular and ad-free texting service has been snapped up for $19bn, making a fortune for its founders. But does this acquisition by Facebook make economic sense or is it just a salvo in its hi-tech ‘arms race’ with Google?
Also read:\u00a0 WhatsApp sorry for outage after Facebook deal<\/a> via Sky News<\/a><\/p>\n

\u00a0House PR justifies disastrous #pricelesssurprises Brit Awards PR tactics for Mastercard<\/a> by Angela Haggerty<\/a> via The Drum
<\/a>House PR, the agency at the centre of the Mastercard Brit Awards storm, has defended its policy of offering press passes to journalists in exchange for promotional tweets, saying that the agency\u2019s job was to \u201cpursue all coverage opportunities\u201d.<\/p>\n

Journalism.co.uk\u2019s news:rewired conference; an overview<\/a> <\/a>by Priyanka Dayal<\/a> via Cision UK
<\/a>\u2018Mobile is not coming, it\u2019s here, it\u2019s now\u2026but it\u2019s just the beginning.\u2019 The quote from David Ho, editor of mobile, tablets and emerging technology at The Wall Street Journal perhaps best sums up the central theme of Journalism.co.uk\u2019s 2014\u00a0news:rewired<\/a>\u00a0conference held on 20 February at the MSN Headquarters in London.\u00a0From cats to conflicts, speakers representing leading newsrooms and digital media companies, covered the key topics and tools that make content read, liked and shared online.<\/p>\n

WSJ\u2019s John Crowley on immersive storytelling and the role PRs play in making content interactive<\/a> by Priyanka Dayal<\/a> via Cision UK
<\/a>John Crowley, digital editor, EMEA at WSJ.com, was a panelist at the \u2018immersive storytelling and production\u2019 session at Journalism.co.uk\u2019s\u00a0News:rewired<\/a>\u00a0conference.\u00a0Cision caught up with John after the discussion to find out what role PRs can play in helping make content interactive.\u00a0<\/p>\n

Creative directors in PR earn more than those in advertising or digital, with \u2018creativity and brainpower\u2019 suggested as the reason<\/a> by Ishbel Macleod<\/a> via The Drum
<\/a>Creative directors in the PR industry earn more than creative directors in the advertising or marketing sectors, research from the Future Factory has found.<\/p>\n

The position in the PR industry saw an average day-rate of \u00a31271, compared to \u00a31068 in the advertising industry, and \u00a31051 in digital.<\/p>\n

Account wins and movements<\/span><\/p>\n

3 Monkeys wins Barratt Homes business<\/a> by Priyanka Dayal<\/a> via Cision UK
<\/a>After a four-way competitive pitch, Barratt Developments PLC has appointed 3 Monkeys Communications to create an integrated brand reappraisal campaign for its Barratt Homes brand.\u00a0<\/p>\n

GolinHarris swoops for Havas’ Neil Kleiner to lead social media division<\/a> by Alec Mattinson<\/a> via PRWeek
<\/a>GolinHarris has snared Havas Group’s UK head of social Neil Kleiner to spearhead its own social media offering.<\/p>\n

Edelman Names Nigel Miller To Senior Employee Engagement Role<\/a> via The Holmes Report
<\/a>Edelman has appointed Nigel Miller as co-chair, Europe and CIS employee engagement and global director of Edelman talent engagement. Miller will co-chair the regional employee engagement practice alongside Nick Howard and will develop the practice outside the UK.<\/p>\n

Ketchum to help launch alternative to ice cream in UK<\/a> <\/b>by John Owens<\/a> via PRWeek
<\/a>Ketchum has been brought in to help Perfect World Ice Cream Company with the launch of its new brand in the UK.<\/p>\n

The agency has been handed a year-long brief covering PR and social media to promote a frozen dessert claimed by its makers to be the UK’s very first non-dairy, and no added sugar ice cream alternative.<\/p>\n

Ogilvy London Launches New Sports Specialty<\/a> via The Holmes Report
<\/a>Ogilvy Public Relations\/London has launched Ogilvy PR Sport and appointed Jonathan McCallum to lead the new practice. It will work closely with Ogilvy\u2019s sister\u00a0 agency in Dublin, Wilson Hartnell, which has more than 30 years\u2019 experience in sports marketing and sponsorship and works with clients including AIB; Diageo; Electric Ireland; and Liberty Insurance.<\/p>\n

Ogilvy PR Sport will deliver marketing strategies and communication campaigns and enable new and current clients to leverage sports properties in their communications programs.<\/p>\n

Commentary<\/span><\/p>\n

PRs need to change their approach towards bloggers<\/a> by Vicki Day<\/a> via Cision UK<\/a>
Discussing the best ways for brands and PRs to work with bloggers, this is a guest post by Vicki Day, author of the blog\u00a0MrsD-Daily.\u00a0<\/p>\n

5 PR lessons from Viber\u2019s rise from zero users to a $900M\u00a0exit<\/a> by Ayelet Noff<\/a> via <\/b>Venture Beat
<\/a>\u2018The journey began in October, 2010 when a friend recommended my public relations firm, Blonde 2.0, to Viber. The
\ncompany reached out to us to run their PR efforts for the launch of their promising app. Since that time, we\u2019ve continued to work with Viber as it has grown from a young startup, to a thriving tech company, and finally as it\u00a0completed its exit to Japanese e-commerce giant Rakuten for $900 million.\u2019<\/p>\n

In this guest post, Noff shares PR techniques that helped get Viber to a $900 million acquisition.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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