{"id":5826,"date":"2012-08-03T14:00:00","date_gmt":"2012-08-03T13:00:00","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=5826"},"modified":"2012-08-03T14:00:00","modified_gmt":"2012-08-03T14:00:00","slug":"weekly-round-up-sabina","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-round-up-sabina\/","title":{"rendered":"Weekly comms news round up 03\/08\/12"},"content":{"rendered":"

My weekly pick of comms news curated via\u00a0@CisionUK<\/a>. Happy Friday!<\/p>\n

The science of sharing and the impact for Facebook marketers<\/a> by @davidmoth<\/a> via Econsultancy<\/a><\/p>\n

“As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.<\/p>\n

So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.”<\/p>\n

TV should switch to internet, peers suggest<\/a> by @JulietteGarside<\/a> via Guardian<\/a><\/p>\n

“The switch to digital television may be only the beginning, as a Lords committee says that all TV should be broadcast via the internet, leaving the airwaves free for mobile phones”.<\/p>\n

Twitter advertising: Best practice interview with Total Media<\/a> by @CMRLee<\/a> via New Media Knowledge<\/a><\/p>\n

“In April 2012, Random House became the first UK publisher to produce a paid advertising campaign on Twitter to promote the new book Fifty Shades of Grey<\/em>. E L James\u2019 book has now become a best seller. The social paid advertising worked by targeting advertising at relevant users, with a live link back to the Twitter page and embedded \u201cfollow\u201d button. On the book launch day additional \u201cpromoted tweets\u201d also featured on Twitter via the official feed @FiftyShadesUK<\/a>, migrating further traffic to the Twitter page and driving awareness of the new book.”<\/p>\n

Future sees digital revenue grow by nearly one third<\/a>\u00a0via @thedrum<\/a> The Drum<\/a><\/p>\n

“In its approach to becoming a digital publishing organisation, Future has seen its group digital revenues climb by nearly a third, although group revenue by has fallen by four per cent.”<\/p>\n

#<\/s>Tip\u00a0of the day from\u00a0http:\/\/Journalism.co.uk\u00a0\u00a0\u2013 10 tips for Olympic reporting<\/a> by @SarahMarshall3<\/a> via journalism.co.uk<\/a><\/p>\n

“Thomson Reuters Foundation has put together a video on 10 tips for Olympic reporting<\/a>. Paul Radford, global sports editor for Reuters \u2013 who has covered 15 Olympics \u2013 guides rookie reporters through the dos and don\u2019ts.”<\/p>\n","protected":false},"excerpt":{"rendered":"

My weekly pick of comms news curated via\u00a0@CisionUK. Happy Friday! The science of sharing and the impact for Facebook marketers by @davidmoth via Econsultancy “As evidence of that fact, Facebook accounts for 52% of the …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[104,2981,3241,3259,3291,3433],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/5826"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=5826"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/5826\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=5826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=5826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=5826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}