{"id":60360,"date":"2014-04-01T10:21:57","date_gmt":"2014-04-01T09:21:57","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=60360"},"modified":"2014-04-01T10:21:57","modified_gmt":"2014-04-01T10:21:57","slug":"prspective-peter-vezey-2","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/prspective-peter-vezey-2\/","title":{"rendered":"Peter Vezey: ‘Blogs can be dangerous to your business’"},"content":{"rendered":"

An interview with Peter Vezey, founder and director of Vezey Consultants<\/a>, an independent PR agency that specialises in B2B, corporate and consumer PR.
Peter, who is <\/strong>twice winner of the CIPR Certificate of Excellence and a recipient of the Chartered Institute of Marketing President\u2019s Award,\u00a0spoke to us about the shifting media landscape, the growing role of social media in communications and why he thinks that half of what he reads online \u201cis crap.\u201d<\/strong><\/p>\n

Getting to know Vezey Consultants<\/strong><\/span><\/p>\n

\"peterWhat were Vezey\u2019s communications highlights in 2013?
<\/b>We placed our second \u2018News at Ten\u2019 story for an A-Level college we represent and <\/strong>placed another on Five Live and BBC TV News in addition to many regional radio stations. We also expanded our client portfolio and presence in the education and facilities management sectors.<\/p>\n

How is 2014 looking in comparison?
<\/b>The economy is definitely on the turn because clients are now reviewing budgets \u2013 PR is the first to get turned off in bad times and the last to get re-instated.<\/p>\n

How has the nature of campaigns that you create for clients changed recently?
<\/b>Campaigns have become more focused \u2013 rifle rather than shotgun approach, because clients are becoming better informed and are appreciating how to use each type of media effectively. Clients are also looking more for a personal service through one \u2018full service\u2019 consultancy provider rather than briefing several specialist suppliers. Radio advertising and promotions are becoming very popular value for money tools.<\/p>\n

How important is social media as a communication tool in communications today?
<\/b>Social media is growing in importance, recognition and awareness among clients especially among the very small and very large brands. Social media has become a very important high value ingredient in small client marketing mix and very effective.\u00a0 The big operators have the resources to handle it to its max. Unfortunately many mid field players don\u2019t have the time or money and are suffering growing pains.<\/p>\n

What is the one advice you would give to digital marketers?
<\/b>Clients should not casually start blogs and get involved in blogging \u2013 95% of businesses I know that have got involved have fizzled out due to lack of news, time, enthusiasm or staff availability to manage the blog.\u00a0\u00a0 Unless you have someone in-house who is full of enthusiasm and is allocated the necessary time to blog, don\u2019t attempt to do it yourself \u2013 contract it out. \u00a0 As much as blogs can benefit your business, they can also be dangerous and businesses need to be aware of that.\u00a0<\/p>\n

<\/a>Getting to know Peter Vezey<\/b><\/span><\/strong><\/span><\/p>\n

The first thing I do when I come into work is:\u00a0<\/strong>turn on the coffee percolator and clear all emails by 9am<\/p>\n

My biggest social media peeve is:<\/b>\u00a0that 50% of what I read is total crap.\u00a0 One blog called \u2018Passionate about networking\u2019 was launched and one of the first entries was, blatantly promoting products or services and of no general interest \u2013 it was from a girl in a chocolate factory who said she was passionate about chocolate and isn\u2019t it lucky she works for the XYZ choccy factor who are the greatest blah blah.\u00a0 What value is there in that?\u00a0 Who wants to read it?<\/p>\n

If it wasn\u2019t for PR I would be<\/b>: an artist or rally driver<\/p>\n

I wish that the majority of journalists:<\/b>\u00a0would appreciate that professional PRs are here to help them so it is worthwhile returning calls and emails<\/p>\n

I wish that PR firms:<\/strong> did not let inexperienced juniors lose on contacting journalists as we all get a bad name as a result<\/p>\n

The best thing about my job is:<\/b>\u00a0not having to give the answers my boss or clients want to hear \u2013 I can be honest and objective and give impartial advice<\/p>\n

Five years from now you can find me:<\/b>\u00a0driving a canary yellow Corvette around Provence.<\/p>\n<\/div>\n

\u00a0<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

An interview with Peter Vezey, founder and director of Vezey Consultants, an independent PR agency that specialises in B2B, corporate and consumer PR. Peter, who is twice winner of the CIPR Certificate of Excellence and …<\/p>\n","protected":false},"author":322,"featured_media":60473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,7272,3531,3703,3723,3725,3729,3734,4038,5431,5741,5981],"tags":[104,152,3020,4098,5208,6053],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/60360"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=60360"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/60360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=60360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=60360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=60360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}