{"id":64071,"date":"2010-01-22T09:41:00","date_gmt":"2010-01-22T08:41:00","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=20"},"modified":"2022-09-05T13:31:02","modified_gmt":"2022-09-05T12:31:02","slug":"will-project-canvas-redesign-the-way-we-watch-tv","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/will-project-canvas-redesign-the-way-we-watch-tv\/","title":{"rendered":"Will Project Canvas redesign the way we watch TV?"},"content":{"rendered":"

There is no denying that the BBC iPlayer has become a part of many peoples\u2019 lives, the BBC having reported receiving a little under 115\u00a0million requests\u00a0in December 2009<\/a>. And, with more and more ways to access the service – PC, iPhone, Xbox, PS3, the recently announced Cello TV<\/a>, and, my personal favourite, Wii – these\u00a0numbers can\u00a0only grow.<\/p>\n

So what about the other UK\u00a0on-demand platforms, 4OD<\/a> for Channel 4, iTV Player<\/a> and 5’s Demand 5<\/a>? None of them\u00a0work on my Wii,\u00a0and hitherto I’ve had to\u00a0switch to my Media PC \u2013 meaning more devices sat under my TV to annoy my wife.<\/p>\n

Enter Project Canvas<\/a>.<\/p>\n

This alliance of the BBC, ITV, Channel 4, 5 and ISPs BT and Talk Talk\u00a0wants to\u00a0offer a single aggregator for the different UK VOD services (BSkyB excepted, to its inevitable chagrin<\/a>)\u00a0through a set top box by Christmas 2010, with televisions, Wiis and the rest soon to follow.<\/p>\n

On-demand services are leaving the niche and becoming part of the mainstream – for example, those 115 million December requests included 14 per cent of the audience\u00a0for the\u00a0Christmas Dr Who,\u00a0some 1.4 million people. VOD is also no longer the preserve of the young and pushing it into the living room will\u00a0only accelerate the changing patterns of TV consumption, and in particular, one would think, the use of PVRs.<\/p>\n

All of which will of course have an impact on the way we measure<\/em> TV. For the agency trying to\u00a0assess the impact of a\u00a0review on Top Gear<\/a>, it’s a whole new layer of complexity. Previously, television\u00a0audiences were measured by\u00a0the likes of BARB<\/a> and Rajar<\/a>, whose\u00a0consumer panel approach\u00a0has some parallels in the internet measurement methodologies of companies such as ComScore<\/a> and Compete.<\/p>\n

These similarities don’t make the data commensurable, but there is at least\u00a0a\u00a0logic in combining figures for broadcast and VOD, one that\u00a0is largely\u00a0absent from\u00a0attempts to link newspaper circulations and website visits.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is no denying that the BBC iPlayer has become a part of many peoples\u2019 lives, the BBC having reported receiving a little under 115\u00a0million requests\u00a0in December 2009. And, with more and more ways to …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[865],"tags":[2805,2806,155,637,2803,2804],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64071"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64071"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64071\/revisions"}],"predecessor-version":[{"id":140555,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64071\/revisions\/140555"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}