{"id":64072,"date":"2010-01-18T16:51:56","date_gmt":"2010-01-18T15:51:56","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=5"},"modified":"2010-01-18T16:51:56","modified_gmt":"2010-01-18T16:51:56","slug":"in-the-end-the-judges-decision-was-unanimous","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/in-the-end-the-judges-decision-was-unanimous\/","title":{"rendered":"In the end, the judges&#8217; decision was unanimous&#8230;"},"content":{"rendered":"<p>At the end of last year, Cision was one of the sponsors of the <a href=\"http:\/\/www.corpcommsmagazine.co.uk\/awards\" target=\"_self\">CorpComms Awards 2009<\/a>, a rather splendid event that\u00a0brought together\u00a0400 in-house communications professionals in the elegant surroundings of London&#8217;s Park Lane Hotel.<\/p>\n<p>Amid the good times being had by all (not least thanks to the evening&#8217;s host, Mancunian stand-up <a href=\"http:\/\/www.youtube.com\/results?search_query=jason+manford&amp;search_type=&amp;aq=0&amp;oq=jason+manfor\" target=\"_self\">Jason Manford<\/a>), Cision was hard at work in pursuit of communications insights. With a little help from former Independent managing editor <a href=\"http:\/\/www.charlieburgess.co.uk\/\" target=\"_self\">Charlie Burgess<\/a> (who now works with our partners at <a href=\"http:\/\/www.editorialintelligence.com\/\" target=\"_self\">Editorial Intelligence<\/a>), we cross-examined the judges to better understand just why the winners triumphed that night.<\/p>\n<p>As you can see from the video below, the themes that emerged were remarkably consistent, with all the interviewees praising strong, passionate, creative work , risk-taking and innovation, especially in\u00a0the current\u00a0challenging environment, and noting the increasing prevalence of\u00a0 &#8211; and occasional confusion surrounding &#8211; &#8220;digital&#8221; work.<\/p>\n<p>But most crucial was the\u00a0need to tie\u00a0communications activity to pre-defined, measurable objectives, from web traffic to revenues &#8211; and all the judges said that such accountability could only become more important, both in 2010 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the end of last year, Cision was one of the sponsors of the CorpComms Awards 2009, a rather splendid event that\u00a0brought together\u00a0400 in-house communications professionals in the elegant surroundings of London&#8217;s Park Lane Hotel. &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64072"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64072"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64072\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}