{"id":64083,"date":"2010-06-03T12:14:50","date_gmt":"2010-06-03T11:14:50","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=822"},"modified":"2010-06-03T12:14:50","modified_gmt":"2010-06-03T12:14:50","slug":"members-v-fans-the-top-tech-facebook-pages","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/members-v-fans-the-top-tech-facebook-pages\/","title":{"rendered":"Members v Fans: The Top Tech Facebook Pages"},"content":{"rendered":"

Following our publication of rankings for the UK’s top tech tweeters<\/a> and leading technology forums<\/a>, today I want to look at the Group and Fan pages on Facebook. For this, I focused on technology brands and simply compared the numbers of “members” and “fans” to compile two sets of rankings.<\/p>\n

The Top Ten Fan pages, ranked by number of Fans, are as follows:<\/p>\n

    \n
  1. Facebook<\/a><\/li>\n
  2. YouTube<\/a><\/li>\n
  3. Firefox<\/a><\/li>\n
  4. Nintendo Wii<\/a><\/li>\n
  5. Nokia<\/a><\/li>\n
  6. Verizon<\/a><\/li>\n
  7. Google<\/a><\/li>\n
  8. Chrome<\/a><\/li>\n
  9. Blackberry<\/a><\/li>\n
  10. Skype<\/a><\/li>\n<\/ol>\n

    While here are the Top Ten Group pages for technology brands:<\/p>\n

      \n
    1. Ubuntu<\/a><\/li>\n
    2. Nintendo Wii<\/a><\/li>\n
    3. Linux<\/a><\/li>\n
    4. Java<\/a><\/li>\n
    5. Twitter<\/a><\/li>\n
    6. Windows 7<\/a><\/li>\n
    7. Android<\/a><\/li>\n
    8. IBM<\/a><\/li>\n
    9. Zynga<\/a><\/li>\n
    10. Nokia<\/a><\/li>\n<\/ol>\n

      It’s immediately obvious that the Group pages, with a couple of exceptions, are\u00a0home to far more\u00a0technical content\u00a0than the Fan pages. Not only are\u00a0a number of\u00a0leading Groups devoted to progamming languages and operating systems rather than the consumer-friendly devices and platforms that dominate the top Fan pages, but the scale of engagement\u00a0with Groups reflects\u00a0a greater dedication among their members: the\u00a0highest ranking Groups\u00a0have tens of thousands of members,\u00a0while the most popular tech\u00a0consumer brands boast hundreds of thousands of fans.<\/p>\n

      Although there is a strong argument for\u00a0Group pages catering to a more hardcore audience, there is also a clear sense that the Fan pages have the momentum. And with Fan pages centering on content produced by the brands themselves rather than members’ discusssion, Facebook increasingly seems to represent\u00a0both greater\u00a0opportunity and<\/em> greater responsibility for communications professionals.<\/p>\n

      We’ve also published our Top 10 UK Technology Blogs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Following our publication of rankings for the UK’s top tech tweeters and leading technology forums, today I want to look at the Group and Fan pages on Facebook. For this, I focused on technology brands …<\/p>\n","protected":false},"author":423,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[97,2925,2926],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64083"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64083"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64083\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}