{"id":64094,"date":"2010-10-15T14:22:53","date_gmt":"2010-10-15T13:22:53","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=1616"},"modified":"2010-10-15T14:22:53","modified_gmt":"2010-10-15T14:22:53","slug":"the-never-ending-night-of-the-seo-killers","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-never-ending-night-of-the-seo-killers\/","title":{"rendered":"The never-ending night of the SEO killers"},"content":{"rendered":"

Every few months, something happens in search that prompts a whole bunch of people to proclaim the death of search engine optimisation (SEO)<\/a>.<\/p>\n

The chief \u201cSEO killer\u201d earlier this year was Facebook’s Open Graph<\/a>. Manifest in all those \u201cLike\u201d buttons now dotting the web, Open Graph was said by some to provide a more honest index of web content than any search engine. Endorsements made by Facebookers were more reliable, purer, than the paid links and other traces of grey-ish hat SEO activity<\/a> that populate search engine indices.<\/p>\n

But as it turns out, a search engine is leading the way in taking advantage of Open Graph.<\/p>\n

Earlier this week, Bing began presenting \u201cLiked By Your Friends\u201d matches and Facebook-powered people search<\/a> results. Bing has the advantage of Microsoft\u2019s ownership. With Microsoft being a shareholder in Facebook, it was only a matter of time before there was closer integration between Bing and the world\u2019s largest social network. So if Open Graph hasn\u2019t been an SEO killer, it\u2019s a Google killer, right?<\/p>\n

Up to a point, Lord Copper<\/a>. For one thing, it\u2019s not the case that every type of content is equally susceptible to being \u201cLiked\u201d; this is a future that is very much unevenly distributed. Furthermore, Google hasn\u2019t been sleeping, it\u2019s been busily embedding social signals in its algorithm, although at this point its index is still primarily a link graph (as is Bing\u2019s). Its life-dependent interest in user behaviour, coupled with its matchless development warchest, means that wherever web users go, Google won\u2019t be far behind.<\/p>\n

Search is doubtless becoming more social. But here, as elsewhere in life, change happens more slowly than people think. The name of the game, to quote Tony Hayers, BBC2 controller in I’m Alan Partridge<\/em><\/a>, is \u201cevolution not revolution\u201d.<\/p>\n

Digital communications evolve quickly, but not overnight. Case in point: despite countless email killers over the years, that communications method is over 40 years old and counting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every few months, something happens in search that prompts a whole bunch of people to proclaim the death of search engine optimisation (SEO). The chief \u201cSEO killer\u201d earlier this year was Facebook’s Open Graph. Manifest …<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[362,447,1147,1320,3040,97,103,135],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64094"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64094"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}