{"id":64100,"date":"2011-03-25T12:05:45","date_gmt":"2011-03-25T11:05:45","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=2373"},"modified":"2020-03-10T17:45:50","modified_gmt":"2020-03-10T16:45:50","slug":"google-search-social-media-marketing-and-collateral-damage","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/google-search-social-media-marketing-and-collateral-damage\/","title":{"rendered":"Google: search, social media marketing, and collateral damage"},"content":{"rendered":"<p>Even marketers less than <em>au fait<\/em> with search-engine small print should tune into the below, in which Google&#8217;s head of webspam and chief SEO liaison <a href=\"https:\/\/www.mattcutts.com\/blog\/\">Matt Cutts<\/a> recommends three strategic priorities for SEOs in 2011: site speed, internal linking, and social media marketing.<\/p>\n<p>Cutts&#8217; arguments for social media activity are particularly interesting. Such outreach can help search rankings, he says, because conversations about your content on Twitter, Facebook, Reddit, et al, might prompt someone <em>to link to that content<\/em>. This position suggests that social media signals in and of themselves are not as important an ingredient an Google&#8217;s algorithm as <a href=\"https:\/\/www.youtube.com\/watch?v=ofhwPC-5Ub4\">he himself suggested at the end of last year<\/a> &#8211; not yet, at least.<\/p>\n<p>These kinds of SEO arguments can seem like algorithmic nitpicking. But even <a href=\"https:\/\/www.freshbusinessthinking.com\/business_advice.php?AID=8622&amp;Title=SEO+Is+Giving+Way+To+Social+Search\">the most fervent believer in the relative importance of social media<\/a> will readily concede that search engines will remain key internet resources for some time to come. And as <a href=\"https:\/\/www.seobook.com\/\">Aaron Wall<\/a>&#8216;s graphic below shows, Google&#8217;s view on any aspect of online activity can have serious consequences.<\/p>\n<p><a href=\"https:\/\/www.seobook.com\/learn-seo\/collateral-damage.php\"><img decoding=\"async\" src=\"https:\/\/www.seobook.com\/images\/cat-mouse.jpg\" alt=\"Google's Collateral Damage.\" border=\"0\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.seobook.com\/learn-seo\/infographics\/\">Infographic<\/a> by <a href=\"https:\/\/www.seobook.com\/\">SEO Book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even marketers less than au fait with search-engine small print should tune into the below, in which Google&#8217;s head of webspam and chief SEO liaison Matt Cutts recommends three strategic priorities for SEOs in 2011: &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3572],"tags":[103,3022,3193,3194],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64100"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64100"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64100\/revisions"}],"predecessor-version":[{"id":128897,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64100\/revisions\/128897"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}