{"id":64105,"date":"2011-08-17T13:44:12","date_gmt":"2011-08-17T12:44:12","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=3340"},"modified":"2021-12-08T17:41:50","modified_gmt":"2021-12-08T16:41:50","slug":"twitter-killed-the-radio-star","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/twitter-killed-the-radio-star\/","title":{"rendered":"Twitter killed the radio star"},"content":{"rendered":"<p>More evidence for the resilience of traditional communications channels last week, with <a href=\"http:\/\/www.guardian.co.uk\/media\/2011\/aug\/15\/viewers-watch-more-tv-2011-thinkbox?INTCMP=SRCH\" target=\"_self\" rel=\"noopener noreferrer\">a report from television marketing body Thinkbox<\/a> identifying continued audience growth. UK viewers couched down for an average of four hours and three minutes a day of TV watching in the six months to the end of June.<\/p>\n<p>While that&#8217;s an annual increase of just 51 seconds a day, it&#8217;s still an increase that comes <a href=\"http:\/\/www.guardian.co.uk\/media\/2011\/jan\/27\/en-tv-viewing-thinkbox?INTCMP=ILCNETTXT3487\" target=\"_self\" rel=\"noopener noreferrer\">six months after Thinkbox itself had called the ceiling<\/a>. And while an earlier Cision blog post looked at one reason social media reinforces rather than undermines real-time TV consumption &#8211; <a href=\"https:\/\/www.vuelio.com\/uk\/2011\/07\/tv-and-meta-commentary-a-big-dumb-resilient-canon\/\" target=\"_self\" rel=\"noopener noreferrer\">the rise of the meta-commentator<\/a>, last week highlighted again in the\u00a0<a href=\"http:\/\/wallblog.co.uk\/2011\/08\/10\/riots-spark-a-en-twitter-record-and-that-was-just-monday\/\" target=\"_self\" rel=\"noopener noreferrer\">much-tweeted riots<\/a> &#8211; the Thinkbox report finds another: people&#8217;s desire to &#8220;avoid online spoilers&#8221;.<\/p>\n<p>So what about that other bastion of top-down, one-to-many communications, radio? According to this month&#8217;s <a href=\"http:\/\/www.rajar.co.uk\/docs\/news\/data_release_2011_Q2.pdf\" target=\"_self\" rel=\"noopener noreferrer\">RAJAR figures<\/a> that audience is increasing too, with a whopping 91.7% of UK population tuning in every week. No doubt there&#8217;s a meta-commentary impetus here too &#8211; but what&#8217;s interesting is how important meta-commentary is becoming to the commentators.<\/p>\n<p>One of the more intriguing findings of our <a href=\"http:\/\/en.cision.com\/Resources\/Public-relations-white-papers\/2011-social-journalism-study\/\" target=\"_self\" rel=\"noopener noreferrer\">2011 UK social journalism survey<\/a> was the apparent importance of social media platforms among broadcast journalists. As shown by the graph below, radio journalists used Twitter more than any other kind of journalist &#8211; including even\u00a0<em>social media<\/em> journalists.<\/p>\n<p>Anyone who&#8217;s listened to talk radio, or endured inter-song chat on music-led stations, will know why. Certainly live radio has has been propped up by phone-ins and texts for quite a while, but the extent to which airtime is taken up with audience tweets has taken on-air UGC to a whole new level.<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Buggles\" target=\"_self\" rel=\"noopener noreferrer\">The Buggles<\/a> might not have had it quite right, but DJs should still beware.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More evidence for the resilience of traditional communications channels last week, with a report from television marketing body Thinkbox identifying continued audience growth. UK viewers couched down for an average of four hours and three &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[77,153,155,3252,3253],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64105"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64105"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64105\/revisions"}],"predecessor-version":[{"id":137490,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64105\/revisions\/137490"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}