{"id":64120,"date":"2012-06-29T14:24:46","date_gmt":"2012-06-29T13:24:46","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=5077"},"modified":"2012-06-29T14:24:46","modified_gmt":"2012-06-29T14:24:46","slug":"weekly-comms-news-round-up-290612","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-290612\/","title":{"rendered":"Weekly comms news round up 29\/06\/12"},"content":{"rendered":"

My weekly pick of comms news curated via @CisionUK<\/a>. Enjoy!<\/p>\n

Proving social media success is all about analytics<\/a> by Richard Beattie via\u00a0Econsultancy<\/a><\/p>\n

“The elusive social ROI. Executives demand it, marketers search for it.<\/p>\n

But it\u2019s actually not so elusive, especially for those marketers who\u2019ve embraced the latest social technologies.\u00a0In fact, there is a treasure trove of data available.<\/p>\n

Perhaps, however, marketers should not be thinking old-school marketing metrics for today\u2019s social web. For social, it\u2019s more about the ROE (return on engagement) than the ROI.”<\/p>\n

Marketers still using Twitter wrongly! New report shows how to maximise Twitter potential<\/a> via\u00a0@thedrum<\/a> The Drum<\/a><\/p>\n

“Tweeting too much, on the wrong days, with too many or not enough hashtags can cause damage to a marketing campaign according to a new study by Buddy Media. Looking at 320 Twitter handles from the world\u2019s biggest brands from December 11 2011 to February 23 2012 the report showed some impressive findings and how brands can maximise their Twitter potential. “<\/p>\n

#<\/s>Tip\u202c\u00a0of the day from Journalism.co.uk\u00a0\u00a0\u2013 social media resources for Olympics reporting<\/a>\u00a0 by @rmcathy<\/a> via journalism.co.uk<\/a><\/p>\n

“On the 10,000 Words blog Elana Zak rounds up seven social media resources which journalists can make use of when reporting on the Olympics in London this year. This includes the recently launched Explore London 2012 Facebook page,<\/a> as well as the \u201cOlympic Athletes Hub\u201d and the official London 2012 Twitter accounts.”<\/p>\n

5 reasons to measure social media<\/a> by @niallcook<\/a> via Sociagility<\/a><\/p>\n

“There\u2019s so much hype around data and ROI in social, it\u2019s easy to forget why measurement is actually necessary. Here are five reasons to measure social media.”<\/p>\n

What is the future for British parent blogging?<\/a> by @wendymcauliffe<\/a> via Econsultancy<\/a><\/p>\n

“Last weekend, more than five hundred bloggers gathered at Moorgate, London, for the biggest parent blogger conference in the UK.<\/p>\n

The event, BritMums Live, attracted keynotes from Sarah Brown, Ruby Wax, Cherry Healey, and many respected bloggers, journalists and writers.”<\/p>\n

NMA Top 100 Interactive Agencies 2012<\/a> via @wearesocial<\/a> we are social<\/a><\/p>\n

“New Media Age have just released their Top 100 Interactive Agencies 2012 report<\/a>. The Top 100 is based on fee income, and just in time for our 4th birthday, we\u2019ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch<\/a>).”<\/p>\n","protected":false},"excerpt":{"rendered":"

My weekly pick of comms news curated via @CisionUK. Enjoy! Proving social media success is all about analytics by Richard Beattie via\u00a0Econsultancy “The elusive social ROI. Executives demand it, marketers search for it. But it\u2019s …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[2981,3259,3294,3433,3613,3912],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64120"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64120"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64120\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}