{"id":64121,"date":"2012-07-06T12:33:56","date_gmt":"2012-07-06T11:33:56","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=5172"},"modified":"2012-07-06T12:33:56","modified_gmt":"2012-07-06T12:33:56","slug":"weekly-comms-news-round-up-060712","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-060712\/","title":{"rendered":"Weekly comms news round up 06\/07\/12"},"content":{"rendered":"

My weekly pick of comms news curated via\u00a0@CisionUK<\/a>.<\/p>\n

TV and press ad revenues ‘to fall by more than \u00a3350m this year’<\/a> by @marksweney<\/a> via Guardian<\/a><\/p>\n

“Sir Martin Sorrell’s Group M estimates that TV and press advertising<\/a> revenues will fall by more than \u00a3350m in the UK during 2012, despite any windfalls generated by Euro 2012 and the London Olympics.”<\/p>\n

Can bloggers and marketers ever get along? by Rich Leigh @GoodandBadPR<\/a> via The Wall<\/a><\/p>\n

“Chris Lee owns Planet Content<\/a>, a digital media, SEO and training firm. He was a reporter for IT Week and other outlets before getting into PR, and also blogs at a few different sites, including beer blog theguestale.com<\/a> and offbeat travel blog www.eudaimoniac.com<\/a>.”<\/p>\n

Ten seriously smart RSS readers, social magazines and aggregator apps<\/a> by @SarahMarshall3<\/a> via journalism.co.uk<\/a><\/p>\n

“Any journalist will know that part of the newsgathering process is reading work by other reporters and bloggers with the same beat.<\/p>\n

The past few years have seen the creation of some fantastic apps to make the user experience of reading around your subject a highly pleasurable one.”<\/p>\n

Will social media mentions replace links?<\/a> by @gordonmacmillan<\/a> via The Wall<\/a><\/p>\n

“With the recent Panda and Penguin updates it\u2019s evident that Google is perfecting the all-mighty algorithm against the heavy influx of ever-changing SEO tactics that are being executed by brands all over the globe.”<\/p>\n

How are marketers integrating display with other channels?<\/a> by @gcharlton<\/a> via\u00a0Econsultancy<\/a><\/p>\n

“The report, carried out in association with\u00a0Responsys<\/a>, looks at the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.<\/p>\n

The report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.<\/p>\n

Here are a few highlights from the section on integrating display advertising…”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

My weekly pick of comms news curated via\u00a0@CisionUK. TV and press ad revenues ‘to fall by more than \u00a3350m this year’ by @marksweney via Guardian “Sir Martin Sorrell’s Group M estimates that TV and press …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[2981,3242,3291,3433],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64121"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64121"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}