{"id":64127,"date":"2012-10-31T09:30:46","date_gmt":"2012-10-31T08:30:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=15033"},"modified":"2012-10-31T09:30:46","modified_gmt":"2012-10-31T09:30:46","slug":"journalist-spotlight-jules-pearson","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalist-spotlight-jules-pearson\/","title":{"rendered":"Journalist Spotlight: Jules Pearson"},"content":{"rendered":"

\"JuliaJuIes Pearson is the founder and editor of London On The Inside<\/span><\/a>, a blog reviewing chic London lifestyle<\/span><\/h2>\n

By day Jules works in travel PR for The Massey Partnership<\/a> but by night she turns blogger and reviews hotels and restaurants. She was a contributing editor for HotelChatter<\/a> and has written for various magazines and websites.<\/p>\n

London On The Inside was set up two years ago and alongside Jules there is Sarah, the fashion editor, Ben, the music editor, and about five or six regular contributors throughout London. It was named one of Elle\u2019s \u2018Best London Blogs<\/a>\u2019 in June.<\/p>\n

How do you work with contributors?
<\/b><\/span>With the food reviews, I like to have the pick of the bunch obviously, but if I\u2019ve got an invite to a restaurant that I don\u2019t want to do or an event I can\u2019t attend I\u2019ll offer it to a contributor. We can\u2019t pay them because we don\u2019t really make any money so that\u2019s like a bonus for writing for us.<\/p>\n

We don\u2019t really work with new freelancers because it takes up too much time when it comes to managing them and editing posts. We don\u2019t have our own offices and we\u2019re all working our own full time jobs. That\u2019s the thing about London On The Inside, we all work in industries we write about. Sarah the fashion editor actually works in Selfridges, I work in travel PR and Ben the music editor is in a band \u2013 because we have all these other things going on we don\u2019t have time to manage too many other people.<\/p>\n

If it\u2019s someone who can write and has a good background we\u2019re always on the lookout for more people but we get a lot of random emails from people we can\u2019t work with who clearly have never really read the site.<\/p>\n

How does your PR role work with London On The Inside?
<\/b><\/span>The Massey Partnership does PR for luxury hotels and if it\u2019s something that would be of interest to the readers I would put that PR material on the blog. I won\u2019t just put on anything though; there is no point posting things if it\u2019s not going to get us hits or be of interest to our readers.<\/p>\n

They know I do the blog and when I am invited to a travel event I can build relationships with journalists outside of work which I can then pitch The Massey Partnership clients to. It really goes hand in hand \u2013 it is the perfect relationship.<\/p>\n

We have a few PR agencies that we work really closely with, some that are better than others, but as a\"Julia PR I know how to approach PR agencies, so if I need something I\u2019ll approach them. It\u2019s mainly emails; obviously I don\u2019t like to take phone calls because I\u2019m working full time.\u00a0<\/p>\n

Where does your love of London come from?
<\/b><\/span>I\u2019m from the North, Middlesbrough \u2013 I feel like I almost should be ashamed when I say that. I\u2019m actually from a small town called Guisborough<\/a>, which no one knows. London is somewhere I\u2019ve always wanted to move to, it\u2019s the capital city and you hear so many great stories, especially coming from a little town.<\/p>\n

Working in communications allowed me to find out about so many events that no one else knew about, which lead to the creation of London On The Inside. There\u2019s so much happening here all the time, which is one of the great things about living in London. You never get bored.<\/p>\n

What drives traffic to your site?
<\/b><\/span>We do a monthly roundup for Time Out<\/a> online of the top 5 things<\/a> we\u2019re looking forward to in the coming month. We don\u2019t get paid but we have link backs and the Time Out post gets a lot of traffic so it\u2019s really worth it.<\/p>\n

In September we had just under 100,000 visits. I think it\u2019s going to be even higher in October because we\u2019re growing all the time. I find that Twitter and Facebook are useful to measure audience engagement and popularity of the blog.<\/p>\n

What are your future plans for the blog?
<\/b><\/span>We don\u2019t make a massive amount of money, \u00a3250 in a standard month, but we\u2019re not in it to make money. We\u2019re in talks with someone to expand it to Newcastle and we\u2019re launching a phone-friendly version of the site as an app in 2 weeks\u2019 time. We\u2019re creating a section called \u2018Londoners\u2019 where we interview interesting people maybe who work in a clothes shop or are in a band, and see what makes their London and what their top tips are.<\/p>\n

Jules\u2019 top places
<\/b><\/span>The last restaurant I ate at was really amazing, the Angler<\/a> in South Place Hotel. It had amazing fresh fish and good service. Every single course was really nice and it was quite fancy but not too fancy \u2013 I had sherry trifle for dessert. I am big for comfort food; I think it\u2019s a Northern thing.<\/p>\n

My top recommendation is London Fields<\/a> on a Saturday in the summer; it\u2019s one of the few London parks where you can have your own barbecue and the atmosphere is great. London Fields is my favourite place in London.<\/p>\n

Editorial information on Jules Pearson, London On The Inside and thousands of other media contacts, can be found in the\u00a0CisionPoint<\/span><\/a>\u00a0media database<\/span><\/a>.<\/strong><\/span>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

JuIes Pearson is the founder and editor of London On The Inside, a blog reviewing chic London lifestyle By day Jules works in travel PR for The Massey Partnership but by night she turns blogger …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,82,3532,3570,3584,4038,5741],"tags":[4046,4047,4048,4049,4050,4035,4036,4037,4039,4040,4041,4042,4043,4044,4045],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64127"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64127"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}