{"id":64132,"date":"2012-11-20T15:44:39","date_gmt":"2012-11-20T14:44:39","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=16776"},"modified":"2012-11-20T15:44:39","modified_gmt":"2012-11-20T15:44:39","slug":"toward-social-business-with-philip-sheldrake","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/toward-social-business-with-philip-sheldrake\/","title":{"rendered":"Toward Social Business with Philip Sheldrake"},"content":{"rendered":"<p><strong><span style=\"color: #ff9900;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2012\/08\/GTW-Philip-headshot.jpg\" alt=\"Philip Sheldrake headshot\" title=\"Philip Sheldrake headshot\" width=\"160\" height=\"158\" class=\"alignleft  wp-image-15128\" \/>Last week Philip Sheldrake, author of The Business of Influence, managing partner at Euler Partners and chair of the CIPR\u2019s measurement and evaluation group, joined Cision\u2019s Jay Krall for a discussion about social business and influence.<\/span><\/strong><\/p>\n<p>Social business is more than being on Facebook or Twitter \u2013 it is about recognising that your strategy has to be adapted to 21<sup>st<\/sup> media and technology. Philip considers PRs to be well placed to drive these changes, and they themselves reconnect public relations to what\u2019s important to a company.<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/pr-marketing-webinar\/interview-toward-social-business-with-philip-sheldrake\/\" title=\"Philip Sheldrake interview\" target=\"_blank\">Listen to the full interview.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week Philip Sheldrake, author of The Business of Influence, managing partner at Euler Partners and chair of the CIPR\u2019s measurement and evaluation group, joined Cision\u2019s Jay Krall for a discussion about social business and &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,248,7272,3531,3570,3636,3643,5741],"tags":[192,463,1113,1951],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64132"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=64132"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/64132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=64132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=64132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=64132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}