{"id":65568,"date":"2014-05-28T08:45:09","date_gmt":"2014-05-28T07:45:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=65568"},"modified":"2014-05-28T08:45:09","modified_gmt":"2014-05-28T08:45:09","slug":"influencer-marketing-how-to-make-the-most-of-it","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/influencer-marketing-how-to-make-the-most-of-it\/","title":{"rendered":"Influencer Marketing: How to make the most of it"},"content":{"rendered":"<p><span style=\"line-height: 1.5em; color: #333333;\">Have you got influencers talking about your brand? To answer that question, let\u2019s take a short quiz:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Are you networking with the right media contacts (relevant to your business sector) online? <\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>Do they interact with the content you push out by way of tweets, shares or discussion points?\u00a0 <\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>Is their digital network just as responsive to your content?<\/b><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">The three questions above broadly encompass the role influencers play in digital marketing today and if your answer isn&#8217;t yes to all three, your brand is missing a powerful element of the marketing mix.<\/span><\/p>\n<p><span style=\"color: #333333;\">To be sure, influencer marketing is by no means new but is in fact as old as word-of-mouth promotions itself. However, digital technology and the uptake of social media platforms has made influencers more accessible and their influence on social networks more exploitable.<\/span><\/p>\n<p><span style=\"color: #333333;\">So where do you sign up for influencers? It\u2019s not that easy \u2013 identifying and connecting with influencers online is important but understanding who they are, how they rank against their peers, social media profiles and insight into extended digital network requires a well-thought of strategy supported with the right tools.<\/span><\/p>\n<p><span style=\"color: #333333;\">Here are three simple steps to get you started:<\/span><\/p>\n<p><span style=\"font-size: large; color: #333333;\"><b>1.\u00a0<\/b><b>Finding the right fit for your brand<\/b><\/span><\/p>\n<p><span style=\"color: #333333;\">\u2018How can PR and comms work better with you?\u2019 is a question that inevitably generates a similar response from influencers we interview on the Cision blog \u2013 \u2018don\u2019t send mass emails that are of no interest to me.\u2019 Journalists are often bombarded with press pitches that are of no or little relevance to what they cover and is a prime example of comms teams identifying influencers but not taking the time to understand if they are a good fit for the business they are representing.<\/span><\/p>\n<p><span style=\"color: #333333;\">It is therefore important to know the influencers that are right for your business and to be able to do that you have to understand their social media profiles which includes demographic and psychographic data, before you start engaging them.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Here\u2019s How: Inside <span style=\"color: #0000ff;\"><a title=\"Media database\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-contacts-and-outlets\/\" target=\"_blank\"><span style=\"color: #0000ff;\">Cision\u2019s Media Database<\/span><\/a><\/span> you will have access to the most powerful digital influencers. But to help you identify the contacts right for your brand we have <span style=\"color: #0000ff;\"><a title=\"Influencer Search\" href=\"https:\/\/www.vuelio.com\/uk\/social-influencer-report-v2\/?utm_source=may13-newsletter&amp;utm_medium=email&amp;utm_content=l1&amp;utm_campaign=social-influencer-report-v2\" target=\"_blank\"><span style=\"color: #0000ff;\">Cision Influencer Search<\/span><\/a><\/span> &#8211; this tool allows you to get a full view of the influencer\u2019s online presence and background information with profiles aggregating more than 50 social platforms, such as Twitter, Facebook and LinkedIn. You will be able to mine real-time information and search archived content for topics that are relevant to your business. Using hashtags or Twitter handles, the tool has enabled you to quickly identify pitchable media contacts and then rank these contacts by Cision\u2019s influencer score.<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong><\/strong><span style=\"font-size: large;\"><strong>2.\u00a0<\/strong><strong>Understand the power of their influence and that of their network<\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">Once you have identified the right influencers for your brand simply promoting your brand\u2019s content and hoping that the right people will take notice and start talking about your brand is not enough. Instead, think of your target customers as you would a Facebook friend or next-door neighbor \u2013 get to know them and their extended digital network.<\/span><\/p>\n<p><span style=\"color: #333333;\">Do your homework in learning how many comments their posts generate, how many items are shared and to whom are they communicating with on social platforms.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>Here&#8217;s how: The <span style=\"color: #0000ff;\"><a title=\"Influencer Rating\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-contacts\/\" target=\"_blank\"><span style=\"color: #0000ff;\">Cision Influence Rating<\/span><\/a><\/span> \u2013 <\/b><b>Use this proprietary metric to explore the level of influence a specific journalist, blogger or outlet carries across traditional and social media. Rated on a scale from 0 to 99, Cision\u2019s rating considers more than 40 data points\u2014including content performance and social presence\u2014to determine influence. Further, Cision\u2019s <\/b><strong>social demographic data lets you better understand the digital influence of media contacts with a break down by gender, age, income and interest of their network.<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong><\/strong><span style=\"font-size: large;\"><strong>3.\u00a0<\/strong><strong>Be a valuable resource<\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">Why should influencers share your<i> <\/i>content?<\/span><\/p>\n<p><span style=\"color: #333333;\">With the rise and rise of digital media, social networking channels have become overcrowded with brands trying to compete for eyeballs and mindspace. For your message to break through the clutter and get the attention of your target audience, you have to make sure the content you push out is relevant, timely, informative and most importantly fresh. Therefore, to understand what makes your audience click, you need to keep your brand constantly in-conversation with them and pick up on their social media patterns as you go along.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>Here\u2019s how: Reach out to people who are talking about your brand and transform one-sided mentions into conversations and relationships.<span style=\"color: #0000ff;\"> <a title=\"social media monitoring \" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-monitoring\/\" target=\"_blank\"><span style=\"color: #0000ff;\">Cision\u2019s <\/span><\/a><a title=\"social media monitoring \" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-monitoring\/\" target=\"_blank\"><span style=\"color: #0000ff;\">social media monitoring<\/span><\/a><\/span> is your key tool to identifying and communicating with influencers.<\/b><\/span><\/p>\n<p><span style=\"color: #333333;\"><b>\u00a0In addition, monitor all forms of social media\u2014including blogs, social networking sites, forums, opinion sites, top video- and image-sharing sites and more. From a single online dashboard or desktop application, Cision allows you to send and receive real-time alerts and scheduled custom reports.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you got influencers talking about your brand? To answer that question, let\u2019s take a short quiz: Are you networking with the right media contacts (relevant to your business sector) online? Do they interact with &#8230;<\/p>\n","protected":false},"author":322,"featured_media":65583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,3643,5741,1449],"tags":[463,2793,5207,6549,6550],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/65568"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=65568"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/65568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/65583"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=65568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=65568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=65568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}