{"id":66795,"date":"2014-06-25T10:10:16","date_gmt":"2014-06-25T09:10:16","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=66795"},"modified":"2014-06-25T10:10:16","modified_gmt":"2014-06-25T10:10:16","slug":"communications-goes-global","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/communications-goes-global\/","title":{"rendered":"Communications goes global"},"content":{"rendered":"<p>In the first week of the World Cup, Facebook <a href=\"http:\/\/www.cbsnews.com\/news\/on-facebook-world-cup-is-bigger-than-olympics-super-bowl-combined\/\">clocked<\/a> a total of 141 million interactions from people who have either, &#8220;liked&#8221; or shared\u00a0World Cup related posts on the network, in addition to 459 million other interactions on the site in connection to the games.<\/p>\n<p>What does it mean? Facebook rules, yes. But it also means is that digital media has made communications global \u2013the moment a message is online, it has the potential to go viral or runs the risk of dying unnoticed.<\/p>\n<p>To ensure successful communications therefore, companies need to adopt a global approach to their strategy and effectively engage and influence media contacts, wherever they are in the world.<\/p>\n<p>Whether a company is expanding into a new market, stepping up activity in a particular region, exploring new territory or quite simply looking for new ways to engage influencers, access to a global database puts the brand in touch with localised information on everything from top publications to niche trades and social media sites.<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/global-media-database\/?utm_source=june24-email&amp;utm_medium=newsletter&amp;utm_term=link2&amp;utm_campaign=global-media-database\" target=\"_blank\">Cision\u2019s global data<\/a> encompasses media contacts and outlets from nearly 200 countries, updated by Cision\u2019s global research teams more than 20,000 times a day, ensuring that communications teams always have access to the most relevant journalists, editors, bloggers, freelancers, analysts and social influencers across the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first week of the World Cup, Facebook clocked a total of 141 million interactions from people who have either, &#8220;liked&#8221; or shared\u00a0World Cup related posts on the network, in addition to 459 million &#8230;<\/p>\n","protected":false},"author":322,"featured_media":66810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[104,157,566,5000,6588,6589,6590,6591],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/66795"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=66795"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/66795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/66810"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=66795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=66795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=66795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}