Communications firm Brunswick has topped PRWeek\u2019s Top 150 PR Consultancies for the second year in a row with an estimated \u00a346m in income from fees, followed by Edelman and Weber Shandwick pegged at \u00a345.8m and \u00a338m respectively.<\/p>\n
The Top 150 report, released annually by The Haymarket Group\u2019s public relations\u2019 trade magazine, is a guide to the performance of UK PR firms and their fee income.<\/p>\n
According to the report, the average growth in fee income of the agencies that made the list, has dropped to 8% from 11.5% last year.<\/p>\n
Agencies in the corporate, public affairs and healthcare sectors witnessed a strong year with double-digit growth rates, while mid-sized agencies and particularly consumer agencies witnessed a decline in fee income.<\/p>\n
The results make it clear that despite pockets of growth, cautious spends and smart business practices continue to dominate UK\u2019s PR industry. According to the report highlights<\/a> published in PRWeek online, \u2018there was a 13 per cent increase in project work at the expense of retained accounts. This may explain some of the fee income decreases as clients are stricter on their spending.\u2019<\/p>\n Meanwhile, the agencies that improved their profitability did so by making their staff more efficient, rather than low value measures such as salary scrimping and shedding staff, it said.<\/p>\n FTI Consulting, Bell Pottinger Private, Freuds, Hill-Knowlton Strategies, Ogilvy PR, RLM Finsbury and MSL Group were the other agencies to lead the\u00a0\u00a0Top 150 PR Consultancies table<\/a>.<\/p>\n Key trends from the #PRWeektop150<\/a> http:\/\/t.co\/Jk87LhS3CX<\/a> pic.twitter.com\/WbZaEBVt47<\/a><\/p>\n