{"id":67593,"date":"2014-07-14T14:57:02","date_gmt":"2014-07-14T13:57:02","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=67593"},"modified":"2014-07-14T14:57:02","modified_gmt":"2014-07-14T14:57:02","slug":"germany-wins-the-title-social-media-rules-conversations","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/germany-wins-the-title-social-media-rules-conversations\/","title":{"rendered":"Germany and social media win 2014 World Cup"},"content":{"rendered":"<p>Even as Germany is crowned champions of the 2014 FIFA World Cup, the real winners of this tournament has undoubtedly been social media platforms and newsrooms. With every exciting match leading up to the finals, top sites such as Twitter, Facebook, Instagram and Google among others, witnessed interactivity soar, setting new engagement records and making this year&#8217;s World Cup the most social sporting event in history.<\/p>\n<p>Facebook released its official World Cup data today. The networking site reported\u00a0an estimated audience of more than 750 million people worldwide over the course of the 64 matches played. Facebook data scientists <a href=\"https:\/\/www.facebook.com\/carlos.diuk\">Carlos Greg Diuk<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/onur\">Onur Ismail Filiz<\/a>\u00a0 said: &#8216;With 1.2 billion users around the globe, Facebook is the main social platform where people express their support for teams and players. Through the end of the semi-finals, over 300 million people on Facebook generated more than 2 billion interactions (posts, comments, likes) related to the World Cup.&#8217;<\/p>\n<p><strong>Meanwhile, Twitter released official stats from the final claiming:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/hashtag\/GER?src=hash\">#GER<\/a> prevailing over <a href=\"https:\/\/twitter.com\/hashtag\/ARG?src=hash\">#ARG<\/a> in the <a href=\"https:\/\/twitter.com\/hashtag\/WorldCupFinal?src=hash\">#WorldCupFinal<\/a> set a new Twitter record: 618,725 TPM discussing the match <a href=\"http:\/\/t.co\/Z2lQqUWjrp\">pic.twitter.com\/Z2lQqUWjrp<\/a><\/p>\n<p>\u2014 Twitter Data (@TwitterData) <a href=\"https:\/\/twitter.com\/TwitterData\/statuses\/488486954602733568\">July 14, 2014<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\"><\/script><strong>The micro-blogging platform kept audiences up-t0-date with consistent updates and insights on how the world watched and tweeted the World Cup:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>And here\u2019s a map showing which countries mention <a href=\"https:\/\/twitter.com\/hashtag\/GER?src=hash\">#GER<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ARG?src=hash\">#ARG<\/a> the most before <a href=\"https:\/\/twitter.com\/hashtag\/wcfinal?src=hash\">#wcfinal<\/a> LINK: <a href=\"https:\/\/t.co\/9mW3Pq6ifB\">https:\/\/t.co\/9mW3Pq6ifB<\/a> <a href=\"http:\/\/t.co\/aHVNfLBdT7\">pic.twitter.com\/aHVNfLBdT7<\/a><\/p>\n<p>\u2014 Twitter Data (@TwitterData) <a href=\"https:\/\/twitter.com\/TwitterData\/statuses\/487328990697226240\">July 10, 2014<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Google&#8217;s World Cup newsroom had a dedicated team of data scientists, designers, editors and translators capturing what people were searching for in relation to the World Cup \u00a0and breaking it down into interesting and sometimes quirky trends:<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/Google-trend1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67624\" alt=\"Google trend\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/Google-trend1.jpg\" width=\"581\" height=\"350\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/Google-trend1.jpg 581w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/Google-trend1-300x181.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/Google-trend1-500x301.jpg 500w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>FIFA World Cup&#8217;s official profile on Instagram meanwhile is a look book of the tournament, reflecting excitement, despair and all the emotions in-between, triggered by the games.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67626\" alt=\"FIFA on Instagram\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram.png\" width=\"542\" height=\"350\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram.png 542w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram-300x194.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram-450x291.png 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/07\/FIFA-on-Instagram-500x323.png 500w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Meanwhile, brands also played an important role in communicating online. Here are some of the best (and worst) examples of real time marketing:\u00a0<\/strong><\/p>\n<p><strong>When Holland beat Mexico, KLM tweeted (and was under fire for):<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67102\" alt=\"KLM2\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2.jpg\" width=\"514\" height=\"330\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2.jpg 514w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2-300x193.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2-450x289.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/KLM2-500x321.jpg 500w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>When Luis\u00a0Su\u00e1rez was accused of biting his opponent Giorgio\u00a0Chiellini\u2019s shoulder in the\u00a0Italy v. Uruguay match on 24 June, Specssavers tweet went viral:<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/specs-savers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67086\" alt=\"specs savers\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/specs-savers.jpg\" width=\"583\" height=\"583\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/specs-savers.jpg 583w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/specs-savers-150x150.jpg 150w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/06\/specs-savers-500x500.jpg 500w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>And Adidas celebrates Germany&#8217;s victory with:<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>It\u2019s a team game, but an entire nation wins. <a href=\"https:\/\/twitter.com\/hashtag\/allin?src=hash\">#allin<\/a> <a href=\"http:\/\/t.co\/snZUtMPXnS\">pic.twitter.com\/snZUtMPXnS<\/a><\/p>\n<p>\u2014 adidas (@adidas) <a href=\"https:\/\/twitter.com\/adidas\/statuses\/488450691950993409\">July 13, 2014<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 14px; line-height: 1.5em;\">The World Cup has come to an end but what these levels of online interactions signify is a\u00a0step forward for the media and entertainment \u00a0industry, particularly as brand marketers increasingly try to captivate audiences on mainstream and digital media through integrated campaigns. \u00a0<\/span><\/strong><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even as Germany is crowned champions of the 2014 FIFA World Cup, the real winners of this tournament has undoubtedly been social media platforms and newsrooms. With every exciting match leading up to the finals, &#8230;<\/p>\n","protected":false},"author":322,"featured_media":67641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3725,3729,3734,1449],"tags":[75,566,6636,6637,6640],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/67593"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=67593"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/67593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/67641"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=67593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=67593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=67593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}