{"id":69071,"date":"2014-09-17T14:30:07","date_gmt":"2014-09-17T13:30:07","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=69071"},"modified":"2014-09-17T14:30:07","modified_gmt":"2014-09-17T14:30:07","slug":"social-media-heats-up-as-scottish-referendum-nears","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/social-media-heats-up-as-scottish-referendum-nears\/","title":{"rendered":"Social media heats up as Scottish referendum nears"},"content":{"rendered":"<p><strong>Passions are running high on social media as we approach the eve of Scotland&#8217;s historic referendum with politicians and the general public turning to their networks to express their political views and deliver their last emotional plea before the Scots take to the polls tomorrow.<\/strong><\/p>\n<p><strong>According to<a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" target=\"_blank\"> Cision Social Media<\/a>, the Scottish Referendum campaign has generated over 6m posts and over 40m keyword mentions over the past month across all social media and online platforms. A surge in momentum was recorded from 7 September around the referendum following YouGov\u2019s survey that put the \u201cYes\u201d in the independence campaign.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69073\" alt=\"30 day  topic trend\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend.png\" width=\"844\" height=\"314\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend.png 844w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend-300x112.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend-768x286.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/30-day-topic-trend-500x186.png 500w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The past three days especially has seen conversations on social networks heating up with over 1.2m posts on the subject.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/3-day-analysis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69075\" alt=\"3 day analysis\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/3-day-analysis.png\" width=\"901\" height=\"271\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/3-day-analysis.png 901w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/3-day-analysis-768x231.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/3-day-analysis-500x150.png 500w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>An analysis of the keywords surrounding conversations on the referendum on social platforms reveal the following (spot the word YES and the absence of NO in there?)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/Conv-cloud-17-sept.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69076\" alt=\"Conv cloud 17 sept\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/Conv-cloud-17-sept.png\" width=\"619\" height=\"511\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/Conv-cloud-17-sept.png 619w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/Conv-cloud-17-sept-300x248.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/09\/Conv-cloud-17-sept-500x413.png 500w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passions are running high on social media as we approach the eve of Scotland&#8217;s historic referendum with politicians and the general public turning to their networks to express their political views and deliver their last &#8230;<\/p>\n","protected":false},"author":322,"featured_media":69083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[5421,6779,6792,6800],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69071"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=69071"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/69083"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=69071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=69071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=69071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}