{"id":69226,"date":"2014-09-25T09:43:19","date_gmt":"2014-09-25T08:43:19","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=69226"},"modified":"2014-09-25T09:43:19","modified_gmt":"2014-09-25T09:43:19","slug":"how-to-write-a-press-release-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-to-write-a-press-release-in-the-digital-age\/","title":{"rendered":"How to Write a Press Release in the Digital Age"},"content":{"rendered":"<p>A tweet might be just what\u2019s needed to draw attention to your news, but a press release is still the Holy Grail for communication and is, dear skeptics, far from dead.<\/p>\n<p>In fact going by a recent survey, nearly 60% of UK journalists said they preferred the traditional press release over other media channels.\u00a0That being said, writing and more crucially distributing a press release effectively is not as easy as it once was. Real-time news coverage on digital media combined with Google\u2019s SEO stipulations have made it harder for a press release to make its way to newsdesks.<\/p>\n<p>Like most things around us these days, time has come for the humble press release to get smart about its approach and find a way around breaking news in 140 characters and the Penguins and Pandas of the search engine world that so often steal its thunder.<\/p>\n<p><span style=\"text-decoration: underline;\"><a title=\"how to write a press release in the digital age\" href=\"https:\/\/www.vuelio.com\/uk\/pr-white-papers\/how-to-write-a-press-release-in-the-digital-age\/?utm_source=blog&amp;utm_medium=sept25-post&amp;utm_campaign=blog-post \" target=\"_blank\">Our latest whitepaper<\/a><\/span>\u00a0lists the steps you need to take. Bringing together tips from journalists, bloggers, SEOs and digital marketers, you get best practice advice on<\/p>\n<p><strong>The optimum length of the release<\/strong>, its headline, and what other media should come with it<\/p>\n<p><strong>Balancing your target keywords\u00a0<\/strong>with natural language in your copy<\/p>\n<p><strong>Developing approaches that will work<\/strong>\u00a0across search, social and traditional media<br \/>\n<strong><span style=\"text-decoration: underline;\"><a title=\"how to write a press release\" href=\"https:\/\/www.vuelio.com\/uk\/pr-white-papers\/how-to-write-a-press-release-in-the-digital-age\/?utm_source=blog&amp;utm_medium=sept25-post&amp;utm_campaign=blog-post \" target=\"_blank\">Download our whitepaper<\/a><\/span> and make sure your press releases work as hard as they can to tell your story.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tweet might be just what\u2019s needed to draw attention to your news, but a press release is still the Holy Grail for communication and is, dear skeptics, far from dead. In fact going by &#8230;<\/p>\n","protected":false},"author":322,"featured_media":69232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69226"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=69226"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69226\/revisions"}],"predecessor-version":[{"id":149044,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69226\/revisions\/149044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/69232"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=69226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=69226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=69226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}