{"id":69665,"date":"2014-10-14T14:27:48","date_gmt":"2014-10-14T13:27:48","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=69665"},"modified":"2014-10-14T14:27:48","modified_gmt":"2014-10-14T14:27:48","slug":"twitter-reacts-as-cision-and-vocus-unite-under-the-cision-brand","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/twitter-reacts-as-cision-and-vocus-unite-under-the-cision-brand\/","title":{"rendered":"Twitter reacts as Cision and Vocus unite under the Cision brand"},"content":{"rendered":"

Cision and Vocus have officially combined under the Cision brand today and (we’re happy to report) the news has been welcomed by the global PR and communications industry.
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In the press release<\/a><\/span><\/strong> our boss\u00a0Peter Granat was quoted saying:\u00a0‘PR has expanded, and traditional PR is just one part of our job. Our roles now include digital, social and content \u2013 with a new emphasis on measurement and analytics.’ Adding:\u00a0‘this news \u2014 combined with our recent acquisition of Visible Technologies, a worldwide market leader in social media listening and analytics, insights and engagement \u2014 creates a comprehensive solution to track and analyse earned, owned and paid media.’<\/p>\n

There is also optimism from industry analysts.\u00a0‘The PR industry is overdue for disruption, and new technology is only going to push it forward,’ said Brian Solis, principal analyst at Altimeter Group. ‘But technology is just the beginning. Companies that empower PR professionals through technology to innovate in how they create, communicate and invest in relationships are overdue and promising. I look forward to watching how the combination of Cision and Vocus influences the industry.’<\/p>\n

Marc Munier, Cision’s MD who came on board at the beginning of this year, will head operations for the entire UK business.<\/p>\n

Social media has been buzzing with the news of the merger. Following are some key reactions (including a Simpsons meme!)\u00a0<\/strong>that sums up the overall sentiment behind the merger.\u00a0If you have any questions please feel free to add them in the comment box below or\u00a0click here<\/a><\/span>\u00a0for more information<\/strong><\/strong><\/p>\n

BEST news ever — Say Hello to the Future of PR: Cision and Vocus Unite http:\/\/t.co\/1ev3iC6XmB<\/a><\/p>\n

\u2014 Devin Daniel (@devinndaniel) October 14, 2014<\/a><\/p><\/blockquote>\n

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New-look @Cision<\/a>: what does it mean for buyers and vendors in the media intelligence market? http:\/\/t.co\/crcKApwBSa<\/a><\/p>\n

\u2014 Chris Porter (@porterwalford) October 14, 2014<\/a><\/p><\/blockquote>\n

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BREAKING!! @cision<\/a> & @Vocus<\/a> join forces like a powerful @Beyonce<\/a> & @kelly_clarkson<\/a> duet #FutureofPR<\/a> http:\/\/t.co\/wFoRM6fWhG<\/a><\/p>\n

\u2014 Jared Dailey (@JaredDaileyPR) October 14, 2014<\/a><\/p><\/blockquote>\n

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THANK THE PR GODS!!!! RT It\u2019s official: @Vocus<\/a> & @Cision<\/a> combine! The #FutureofPR<\/a> & social software is here: http:\/\/t.co\/TP1Gbcoe8a<\/a><\/p>\n

\u2014 Bethany Swonson (@BSwonson) October 14, 2014<\/a><\/p><\/blockquote>\n

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@Vocus<\/a> and @Cision<\/a> just made my world a little easier. Merger confirmed. http:\/\/t.co\/iNlJ8kmqoN<\/a><\/p>\n

\u2014 Leslie Cohan (@cohangroup) October 14, 2014<\/a><\/p><\/blockquote>\n

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.@Vocus<\/a> becomes @cision<\/a>. I, for one, welcome our new Cision overlords… http:\/\/t.co\/10u69TEDli<\/a> pic.twitter.com\/izVfrKrgMC<\/a><\/p>\n

\u2014 Todd Post (@ToddMichaelPost) October 14, 2014<\/a><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p><\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Cision and Vocus have officially combined under the Cision brand today and (we’re happy to report) the news has been welcomed by the global PR and communications industry. In the press release our boss\u00a0Peter Granat …<\/p>\n","protected":false},"author":322,"featured_media":69666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[104,4750,5694,6840],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69665"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=69665"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/69665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/69666"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=69665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=69665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=69665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}