This week\u2019s Media Updates covers changes at news titles including <\/b>The Scotsman, Scotland on Sunday<\/b> and the Garstang Courier<\/b>; fashion, lifestyle and entertainment titles including Vogue, Autotrade News and Professional Jeweller; business and finance changes at Pensions Insight and Engaged Investor and Health, Science & Technology changes at Imagine Publishing.<\/b><\/p>\n
Also, find out what\u2019s new on Cision\u2019s blog including the Top 10 Family Travel \u00a0Blogs in the UK, \u00a0an overview of our webinar with blogger Vicki Day on PR best practices, the golden rules communications professionals must follow on social media, our very first video interview with Hannah Parker, the author of award-winning Mum\u2019s Days and a journalist spotlight feature on Carol Farley on her move from PR to journalism after 38 years.<\/b><\/p>\n
News & Current Affairs<\/b><\/p>\n Fashion, Lifestyle & Entertainment<\/b><\/p>\n Business & Finance<\/b><\/p>\n Health, Science & Technology<\/b><\/p>\n \u00a0Cision Blog<\/b><\/p>\n Family Travel Blogs UK Top 10<\/b><\/a><\/b><\/p>\n Planning a winter getaway? Check out Cision UK\u2019s Top 10 Family Blogs for ideas<\/p>\n How to avoid the biggest PR mistakes on social media<\/a><\/b><\/p>\n Social media, no matter how vast the reach and how effective a marketing platform, has and should always be managed differently from other media channels for PR purposes. Our latest whitepaper\u00a0spells out five golden rules you need to follow to make sure your social communications is in line with business objectives<\/p>\n What is the PR value of a blog?<\/a><\/b><\/p>\n Due to the overcrowding in the blogosphere, it is becoming increasingly unclear about the PR value blogs actually bring and moreover how PR and communications professionals should measure a blogs capabilities in terms of ROI.<\/p>\n This post addresses questions such as: Should bloggers get paid to cover a story? How do you determine blogger influence? Are bloggers more influential than mainstream media?<\/p>\n \u2018Your PR strategy will fall flat without affiliate marketing\u2019 Vicki Day<\/a><\/b><\/p>\n Vicki Day, author of the\u00a0fashion, lifestyle and food blog\u00a0MrsD-Daily, addressed some of the UK\u2019s leading PR and communications professionals at Cision\u2019s latest webinar last Tuesday on\u00a0\u2018Why PR\u2019s Need To Change Their Approach Towards Bloggers.\u2019<\/p>\n VIDEO Interview: Mum\u2019s Days, winner of the \u2018Best Parenting Blog\u2019 award<\/a><\/b><\/p>\n Speedy Spotlight with mummy blogger\u00a0Hannah Parker\u00a0author of\u00a0Mum\u2019s Days. In this video interview, Hannah tells us about what makes her blog different, working with PR and brand marketers, best practices for better blogger outreach and taking\u00a0home\u00a0the\u00a0award for the Best Parenting Blog at the North East Blogger Awards that took place last week.<\/p>\n Journalist Spotlight: Carol Farley, The Onion<\/a><\/b><\/p>\n You often hear about journalists who have moved into corporate PR roles, but\u00a0Carol Farley, after 38 years in the advertising, PR and marketing industry, has crossed over to \u201cthe other side\u201d by setting up her own magazine.\u00a0The Onion, launched earlier this year, is a monthly publication catering to households in Kent and East Sussex.\u00a0 In this interview, Carol talks to Cision about her latest venture, why she decided to make the move into journalism, how her time in PR has helped her and what makes a good journalist-PR relationship.<\/p>\n If you have any media changes let us know on Twitter\u00a0<\/strong>@Media_Updates<\/b><\/a>\u00a0or you can email\u00a0<\/strong>Priyanka Dayal<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This week\u2019s Media Updates covers changes at news titles including The Scotsman, Scotland on Sunday and the Garstang Courier; fashion, lifestyle and entertainment titles including Vogue, Autotrade News and Professional Jeweller; business and finance changes …<\/p>\n","protected":false},"author":322,"featured_media":64746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[139,151,152,4236,6689,6763,78],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/70138"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=70138"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/70138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/64746"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=70138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=70138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=70138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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