{"id":70564,"date":"2014-11-13T14:05:26","date_gmt":"2014-11-13T13:05:26","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=70564"},"modified":"2014-11-13T14:05:26","modified_gmt":"2014-11-13T14:05:26","slug":"what-makes-some-social-media-marketing-campaigns-so-successful","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/what-makes-some-social-media-marketing-campaigns-so-successful\/","title":{"rendered":"What Makes Some Social Media Marketing Campaigns So Successful?"},"content":{"rendered":"

It\u2019s that time of the year when brands, supermarkets and department stores battle it out for the best Christmas campaign. But just going by the first batch of adverts for this season, it is becoming increasingly clear that before the ads even make their way to our TV screens, they are seen, shared and scrutinised on social media channels.<\/p>\n

\u2018Move over John Lewis,\u2019 \u2018Better than John Lewis\u2019 and \u2018Sorry John Lewis\u2019 are some of the key messages on Twitter today after Sainsbury’s released their festive campaign, giving a clear verdict on the winning ad between the two – so far.<\/p>\n

But despite who the winner or loser is this year, the importance of social media and the critical role it plays in a brand\u2019s overall communication strategy, is indisputable.<\/p>\n

So what is social media marketing? How does it tie in with other branding activities? How can marketers make sure their social strategy is in sync with the overall brand objective and in line with business outcomes?<\/p>\n

\"Webinar-Media-Bounty\"<\/a>As Matt Webster, founding director of Media Bounty, the leading digital marketing agency, says: \u2018Increasing Facebook likes is pointless if the expanded community isn\u2019t engaged. Producing a brilliant video is a waste of time and money if no one watches it. It\u2019s all about thinking a bit more strategically about how an idea works across the various channels and how consumers will engage with it from first contact to point of action.\u2019<\/p>\n

To dwell further on this subject, Matt is joining us as a guest speaker on Cision webinar next week. He will use his vast experience of developing successful social media campaigns for brands of all sizes to list all the steps brand marketers need to take to make sure their social media marketing contributes to the bottom line and delivers the best possible ROI.<\/p>\n

Using the very best examples of campaigns he has worked on and been recognised for, Matt will explain just what makes them tick.<\/p>\n

In this complimentary webinar<\/span><\/a> \u00a0you will learn how to:<\/strong><\/p>\n