Social media may have democratised journalism, but that hasn\u2019t made it easy for brands to get in on the act. Customers are often suspicious of corporate storytelling, and many organisations find it hard to break bad old PR habits to communicate in new, exciting ways.<\/p>\n
This is probably because most comms professionals are not necessarily writers and publishers \u2013 they have chosen to be publicists. Yet, in this new age of digital communications, a brand\u2019s story is likely to remain anonymous to the world unless content is curated, crafted and optimised to be seen and shared on the web.<\/p>\n
So does that mean PRs need to be writers and journalists too? Not quite, but what they do need is a regular brush-up on their content marketing skills to help them understand how they can design their content so as to highlight the peg and think like a journalist, a scrapbook collector and a search engine to maximise the output of their communication.<\/p>\n
Our latest tipsheet that is free to download, gives you straightforward advice that will help you transform dry old business communications into the type of stories your customers and would-be customers will want to tell each other and make you a brilliant storyteller.<\/p>\n