{"id":71738,"date":"2014-12-31T11:00:09","date_gmt":"2014-12-31T10:00:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=71738"},"modified":"2014-12-31T11:00:09","modified_gmt":"2014-12-31T11:00:09","slug":"the-top-10-blog-posts-of-2014","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-top-10-blog-posts-of-2014\/","title":{"rendered":"The Top 10 Blog Posts of 2014"},"content":{"rendered":"

As we approach the end of 2014, CisionUK takes a look back at the best of content we have published over the course of this year. You will find that the top 10 posts manages to pin key trends in communications as well as document major events and incidents of the year as it happened, from the tragic disappearance of Malaysia Airlines flight MH370 to Kim Kardashian attempt at breaking the internet \u2013 it\u2019s all in here.<\/strong><\/p>\n

In reverse order, this is what you, dear readers, liked best about our blog this year:<\/strong><\/p>\n

10. Did Kim Kardashian break the internet?<\/a><\/p>\n

Or was the comet landing cooler? This post is a Cision Social Media\u00a0analysis supported with facts from a WSJ comparison using Twitter data to investigate the full impact of the image of Kim Kardashian\u2019s bottom had on cyberspace versus the historic comet landing in space.<\/p>\n

9. Why social media newsrooms are on the rise<\/a><\/p>\n

Brimming with examples of brands that are using digital newsrooms to get in with the buzz surrounding the FIFA World Cup, this post digs deep into understanding media newsrooms and how it signifies the change in the way content is now gathered and consumed.<\/p>\n

8. PR value of a blog<\/a><\/p>\n

This post was written after an industry knowledge session held at Cision where it emerged that while there blogging is undoubtedly all the rage at the moment, no one actually understood the real PR value behind a blog. This piece addresses questions such as how PR firms can decipher which blogs are right for their brand, if there is a checklist of factors PRs need to follow to benchmark blogs, should bloggers get paid to cover stories etc. Useful post for comms teams looking to further their blogger outreach.<\/p>\n

7. Marketers fund the vlogging revolution<\/a><\/p>\n

Cision published its first vlog ranking in August and this post dwells into why we did so. \u00a0To quote some stats, \u00a0vloggers charge up to \u00a320,000 a month for banners and \u2018skins\u2019 around edges of web pages, up to \u00a34,000 per mention of a product, around \u00a34,000 per Instagram\/Twitter post featuring product and a whopping \u00a310,000 per personal appearance. Tying in well with #8 on our list, this piece explains the value marketers find in vlogs and how they in turn fuel the rise of the YouTube stars.<\/p>\n

6. The 3 hottest PR trends according to Stephen Waddington<\/a><\/p>\n

A two-part interview with Cision,\u00a0Stephen Waddington,\u00a0digital and social media director for Ketchum Europe and president of the Chartered Institute of Public Relations (CIPR), wherein he lists the hottest PR trends and predictions for 2014.<\/p>\n

5. What does Google Panda 4.0 update mean for marketers?<\/a><\/p>\n

Cision investigates what the Panda 4.0 update means, how different is it from the earlier changes to the algorithm and what marketers need to do to make sure their content is Panda-friendly.<\/p>\n

4. ALS Challenge proves social media is the way forward for charity comms<\/a><\/p>\n

The ALS Ice Bucket Challenge, a social campaign rolled out last winter to raise awareness for motor neurone disease or ALS, went viral this summer when family and friends of Pete Frates, an ex-baseball player who was diagnosed with ALS two years ago, uploaded their own videos end July. This post analyses how social media helped make the ALS campaign a global phenomenon and what this means for fundraising and charity comms going forward.<\/p>\n

3. World Cup: Top 10 football players on social media and online news<\/a><\/p>\n

All eyes were on Portugal\u2019s\u00a0Cristiano Ronaldo, the most talked about football player online, according to a\u00a0Cision Portugal analysis<\/a>\u00a0that ranked footballers who have generated the most buzz on international media since the beginning of 2014. The infographic was released just days before the 2014 FIFA World Cup kicked off.<\/p>\n

2. Paul Staines, Guido Fawkes: \u2018I certainly didn\u2019t go into Westminster to make friends\u2019<\/a><\/p>\n

Paul Staines,\u00a0editor of the\u00a0leading political blogsite Guido Fawkes\u00a0and\u00a0UK\u2019s number one ranked journalism blog Media\u00a0Guido\u00a0is\u00a0one of the most successful and controversial bloggers of our time. With the\u00a0Guido Fawkes\u2019 Blog\u00a0turning 10 years old this year, Paul spoke to us about the \u2018startling impact\u2019 it has had on politics, how he measures the blog\u2019s success and the one story he would cover differently, if he could.<\/p>\n

1. Crisis Communications \u2013 Malaysia Airlines and the missing MH370<\/a><\/p>\n

As the search for the missing Malaysia Airlines flight intensified in March, the carrier\u2019s role in crisis communications came under the magnifying glass. Families of the 239 passengers on board the aircraft wanted answers, and so did the rest of the world. This post tracks and observes Malaysia Airline\u2019s first response to the crisis.<\/p>\n

Thank you to all our readers in 2014. Cision UK will endeavour to continue supplying great quality content in 2015. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"

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