Did you know that social media use among journalists is on the decline? This is not so much because journalists have become any\u00a0less dependent on it, with social media still very much a part\u00a0of their everyday toolkit. Rather, commercial pressures are\u00a0making journalists more selective, and they are questioning how\u00a0dependable the information sourced and published on these\u00a0platforms really is.<\/p>\n
According to\u00a0Cision\u2019s fourth\u00a0UK Social Journalism Study,<\/em>\u00a0which will be published later this month, the way journalists use social media is going beyond the functional use of sourcing and promoting stories towards monitoring, networking, verification and investigation in order to find out what is going on beyond the social surface.\u00a0This change undoubtedly reflects the digital shift in the way news is being reported and consumed.<\/p>\n But what does this shift mean for PR? Quite simply, that the way they use social media for work needs to change in order to keep up with what journalists expect from them and more critically, to save the profession from being replaced by social media itself.<\/p>\n BBC’s social guru Mark Frankel\u00a0who oversees the BBC\u2019s most high-profile Twitter accounts will be discussing the latest social media trends in our upcoming webinar,\u00a0How Journalists Use Social & What It Means for PR.<\/a><\/span><\/strong><\/p>\n He will take us through\u00a0the platforms journalists are using now and what they want from them,\u00a0how social media is continuing to change the nature of journalist-PR relationship and\u00a0why journalists\u2019 use of social media is in decline – despite it remaining essential to their work.<\/p>\n Register for this complimentary webinar now to understand\u00a0what\u00a0<\/b>social media means for journalists in 2015 and what that means for you.\u00a0<\/strong><\/a><\/span><\/p>\n <\/p>\n