{"id":73031,"date":"2015-01-30T15:08:59","date_gmt":"2015-01-30T14:08:59","guid":{"rendered":"http:\/\/stage.cision.com\/uk\/?p=73031"},"modified":"2015-01-30T15:08:59","modified_gmt":"2015-01-30T15:08:59","slug":"how-brand-britain-is-part-of-super-bowl-frenzy","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-brand-britain-is-part-of-super-bowl-frenzy\/","title":{"rendered":"How Brand Britain is part of Super Bowl frenzy"},"content":{"rendered":"<p>Americans are estimated to spend over $14 billion on the Super Bowl\u00a0XLIX that kicks off this Sunday and while it may be years before Britain can match that level of excitement (or the tab) for the sport, the growing popularity of the event and the advertising extravaganza it represents,\u00a0has got many UK businesses contributing to the hype.<\/p>\n<p>One British animation studio is planning on recreating this year&#8217;s ads in stop-motion Lego animation in less than 36 hours. According to\u00a0<a href=\"http:\/\/www.wired.co.uk\/news\/archive\/2015-01\/28\/lego-brick-bowl\" target=\"_blank\">Wired.co.uk<\/a>, A+C Studios, based in London and Margate, is planning a live animation jam that it&#8217;s dubbed &#8220;Brick Bowl&#8221;. The team, led by director Dan Richards, will be watching the ads live as Super Bowl XLIX airs on Sunday, then immediately getting to work remaking them in plastic brick form.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/vine.co\/v\/OtaMEiImDgA\/embed\/simple\" height=\"600\" width=\"600\" frameborder=\"0\"><\/iframe><script type=\"text\/javascript\" src=\"https:\/\/platform.vine.co\/static\/scripts\/embed.js\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n<a href=\"https:\/\/twitter.com\/hashtag\/FoodDrink?src=hash\">\u00a0<\/a>\n<\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\"><\/script><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/media\/11368241\/Watch-Doritos-Angler-Superbowl-2015-advert.html\" target=\"_blank\">The Telegraph reported<\/a> <\/span>that a\u00a0British freelance director could be in line for a \u00a3660,000 windfall if an advert he made for \u00a310 is screened during the Super Bowl. The article stated that\u00a0James Bedford, 40, beat off competition from 5,000 clips around the world to be named as the only Briton in the final ten.\u00a0The 30-second entry sees James, who acts in the video himself, angling at a lake in Longparish near Andover, Hants, while eating a packet of Doritos crisps.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/X96RjH8WC5o\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>With a 30-second ad spot selling for a whopping $4.5m, \u00a0Newcastle Brown Ale has taken a smarter approach to advertising on the Super Bowl without breaking the bank. The company has produced the first crowdfunded ad by teaming up with 37 other brands to participate in the &#8216;Band of Brands&#8217; campaign. While Newcastle will not be able to run a national ad during the Super Bowl because\u00a0Anheuser-Busch InBev\u00a0holds exclusive beer advertising rights for the game, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/adage.com\/article\/special-report-super-bowl\/newcastle-crowdsources-a-local-super-bowl-ad\/296548\/\" target=\"_blank\">AdAge reports<\/a><\/span> that &#8216;Newcastle is seeking to skirt those rules this year by buying local air time during\u00a0the game&#8217;s broadcast Feb. 1 on NBC.&#8217;<\/p>\n<p>&#8216; <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MaqRwWwXau0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Meanwhile, Twitter has attracted several other businesses in \u00a0the UK to get in on the excitement in the run up to the event<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Throwing a <a href=\"https:\/\/twitter.com\/hashtag\/SuperBowl?src=hash\">#SuperBowl<\/a> party this Sunday? We&#8217;ve got all the advice you need <a href=\"http:\/\/t.co\/oLV66aVkFX\">http:\/\/t.co\/oLV66aVkFX<\/a> <a href=\"http:\/\/t.co\/ttkPVyRw02\">pic.twitter.com\/ttkPVyRw02<\/a> \u2014 Food Network UK (@FoodNetwork_UK) <a href=\"https:\/\/twitter.com\/FoodNetwork_UK\/status\/560044622009733120\">January 27, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Last chance to win an evening at Joe&#8217;s <a href=\"https:\/\/twitter.com\/beercanchicken1\">@beercanchicken1<\/a> for Super Bowl Sunday with FREE food &amp; drinks! <a href=\"http:\/\/t.co\/GCommqRmdB\">http:\/\/t.co\/GCommqRmdB<\/a> \u2014 London on the inside (@LondONtheinside) <a href=\"https:\/\/twitter.com\/LondONtheinside\/status\/561095905970225152\">January 30, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Fancy watching live <a href=\"https:\/\/twitter.com\/hashtag\/SuperBowl?src=hash\">#SuperBowl<\/a> action at a VIP Super Bash event in London? We have tickets to <a href=\"https:\/\/twitter.com\/hashtag\/giveaway?src=hash\">#giveaway<\/a>! Enter at <a href=\"http:\/\/t.co\/JAEaX56Ray\">http:\/\/t.co\/JAEaX56Ray<\/a> \u2014 Papa John&#8217;s UK (@PapaJohnsUK) <a href=\"https:\/\/twitter.com\/PapaJohnsUK\/status\/558604887823757312\">January 23, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Superbowl London 2015 &#8211; We will be screening the big game with a swimming pool and games room! <a href=\"http:\/\/t.co\/BtbQ4jTnPN\">http:\/\/t.co\/BtbQ4jTnPN<\/a> <a href=\"http:\/\/t.co\/UmZO3kqGv9\">pic.twitter.com\/UmZO3kqGv9<\/a> \u2014 Superbowl London 15 (@SuperbowlLondon) <a href=\"https:\/\/twitter.com\/SuperbowlLondon\/status\/552534500723675136\">January 6, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/hashtag\/FoodDrink?src=hash\">#FoodDrink<\/a> \u25aa Classic American recipes for the Super Bowl: It&#8217;s the Super Bowl this weekend, so if you&#8217;re prepa&#8230; <a href=\"http:\/\/t.co\/x3CTWarEoa\">http:\/\/t.co\/x3CTWarEoa<\/a><\/p>\n<p>\u2014 Kazi Media UK\u2122 (@Kazi_UK) <a href=\"https:\/\/twitter.com\/Kazi_UK\/status\/561152844607135744\">January 30, 2015<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Americans are estimated to spend over $14 billion on the Super Bowl\u00a0XLIX that kicks off this Sunday and while it may be years before Britain can match that level of excitement (or the tab) for &#8230;<\/p>\n","protected":false},"author":322,"featured_media":73033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[6974,6975,1319,6972,6973],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/73031"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=73031"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/73031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/73033"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=73031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=73031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=73031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}