{"id":73827,"date":"2015-02-11T13:12:58","date_gmt":"2015-02-11T12:12:58","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=73827"},"modified":"2015-02-11T13:12:58","modified_gmt":"2015-02-11T13:12:58","slug":"how-important-are-celebrities-for-pr","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-important-are-celebrities-for-pr\/","title":{"rendered":"How important are celebrities for PR?"},"content":{"rendered":"<p>A discussion on our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/groups\/Is-Celebrity-New-Media-7435860.S.5970951822448300034?trk=groups%2Finclude%2Fitem_snippet-0-b-ttl\" target=\"_blank\">PR Monday Club<\/a><\/span> recently highlighted the influence celebrities have on social media. The post pointed out that celebrities such as\u00a0Russell Brand (<a href=\"https:\/\/twitter.com\/rustyrockets?elq=422d21e18b8b441ba21f795bee42aa6d&amp;elqCampaignId=2159\" target=\"_blank\">@rustyrockets<\/a>) and\u00a0Ricky Gervais (<a href=\"https:\/\/twitter.com\/rickygervais?elq=422d21e18b8b441ba21f795bee42aa6d&amp;elqCampaignId=2159\" target=\"_blank\">@rickygervais<\/a>) boast more followers on Twitter than the combined influence of some of the leading news outlets in the country.<\/p>\n<p>It further argued that when celebrity controls so much of the conversation, should PR&#8217;s focus move from the traditional print, broadcast and online media world and start moving in more entertaining circles?\u00a0Could celebrity endorsement ever be more credible than old world media coverage?<\/p>\n<p>The above questions are valid, but difficult to put into practice. Why? because both social media and celebrities on these networks still have a long way to go to prove their credibility.\u00a0According to the latest <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.vuelio.com\/uk\/social-journalism-study-2015\/?utm_source=blog-post-social-journalism-study-2015&amp;utm_medium=post-28Jan2015&amp;utm_campaign=blog-post-social-journalism-study-2015\" target=\"_blank\"><strong>Cision Social Journalism Study 2015<\/strong><\/a><\/span>, while the majority of UK journalists now use social media to source news, they actually spend less time using the technology than they have in the last two years. This is because\u00a0for the first time in five years concerns about social media\u2019s threat to journalist values has been expressed<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/02\/SJS-Sources-ranked-by-importance.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-73843\" alt=\"SJS - Sources ranked by importance\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2015\/02\/SJS-Sources-ranked-by-importance.jpg\" width=\"495\" height=\"350\" \/><\/a>Meanwhile, celebrities too ranked the lowest (#7) in the list of sources media depend on for their stories.<\/p>\n<p><span style=\"line-height: 1.5em;\">As\u00a0John Ward, reporter and columnist at the\u00a0Daily Star Sunday pointed out:&#8217;Social media is a valuable source for news but the limitations are that a lot of what is on there cannot be backed up with facts. It is also increasingly manipulated by celebs and PRs in a bid to get things into the press.&#8217;<\/span><\/p>\n<p>While celebrity endorsements is definitely a money-spinning industry for brands, on social media it seems to be an entirely new, perhaps too new a story for marketers.<\/p>\n<p>What do you think?<\/p>\n<p><span style=\"font-size: x-small;\"><em>Photo Courtesy of\u00a0<a title=\"Go to Eva Rinaldi's photostream\" href=\"http:\/\/www.flickr.com\/photos\/evarinaldiphotography\/\" data-track=\"attributionNameClick\" data-rapid_p=\"91\">Eva Rinaldi<\/a>\u00a0on Flickr<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A discussion on our PR Monday Club recently highlighted the influence celebrities have on social media. The post pointed out that celebrities such as\u00a0Russell Brand (@rustyrockets) and\u00a0Ricky Gervais (@rickygervais) boast more followers on Twitter than &#8230;<\/p>\n","protected":false},"author":322,"featured_media":73844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[75,104,747,3026],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/73827"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=73827"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/73827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/73844"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=73827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=73827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=73827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}