{"id":74026,"date":"2015-02-19T11:05:45","date_gmt":"2015-02-19T10:05:45","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=74026"},"modified":"2015-02-19T11:05:45","modified_gmt":"2015-02-19T11:05:45","slug":"blogger-spotlight-steph-canham-priceless-life-of-mine","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-steph-canham-priceless-life-of-mine\/","title":{"rendered":"Blogger Spotlight: Steph Canham, Priceless Life of Mine"},"content":{"rendered":"

Blogger Spotlight with Steph Canham<\/a><\/span>, author of the lifestyle blog, Priceless Life of Mine<\/a><\/span>. Steph spoke to us about what it takes to start a blog, establishing new relationships with PRs and the best practices marketers and bloggers need to follow for better outreach.\u00a0<\/strong><\/p>\n

Why should people read your blog? What makes it different?<\/strong>\u00a0The overall theme of my blog is lifestyle. I like to \u2018mix it up\u2019 with posts\u00a0on my daily adventures, beauty and fashion. I lead a fairly busy\u00a0life. I\u00a0work, a bit, I socialise, a lot, and then blogging, which I have become\u00a0addicted to takes up most of my spare time. My husband gets a look in every\u00a0now and then!! I like to think I come across as a genuine person and someone\u00a0my readers can really relate to, and of course connect with and I am always\u00a0real and honest. What makes my blog different? Well, I\u2019m a slightly older\u00a0blogger and my teenage daughter, who has already made a couple of\u00a0appearances on the blog,\u00a0 will be\u00a0posts in the future to show that style for the young and the \u2018slightly\u2019\u00a0older can blend beautifully together!<\/p>\n

How do you measure the success of your website?<\/strong>\u00a0To me, success is measured by the engagement of my readers, the lovely\u00a0comments and support they give me. The fact that I have readers who comment\u00a0frequently is a big deal for me! I try not to get too hung up on statistics,\u00a0although I do peek occasionally!<\/p>\n

What\u2019s your favourite blog and why?\u00a0<\/strong>I have so many favourites at the moment. I enjoy The Londoner, as Rosie\u00a0throws in such a good mix of lifestyle, fashion and recipes, but I have to\u00a0say, top of my list at the moment has to be Forever Amber. I love her\u00a0writing style. She adds so much wit and humour into each and every post and\u00a0it actually makes me laugh!<\/p>\n

What advice would you give to someone who wants to start a blog?\u00a0<\/strong>I would say to anyone that\u2019s thinking of starting a blog to make sure you\u2019re\u00a0doing it for the right reasons. Don\u2019t start because you think you\u2019ll earn\u00a0great money from it or constantly get freebies sent to you, to me, if that\u00a0happens it\u2019s an added bonus. Be aware from the off that starting a blog and\u00a0maintaining it is hard work and takes a lot of effort. It can be extremely\u00a0frustrating but so worthwhile and fulfilling! Lastly, blog about a topic you\u00a0are passionate about as that will always shine through.<\/p>\n

How do you work with marketers and PRs?\u00a0<\/strong>To be honest, I have been concentrating on getting my blog to where I want\u00a0it to be, rather than reaching out or responding to PR emails straight away.\u00a0I wanted to get my priorities right. However, I am now in a position where I\u00a0would like to start working with brands and doing product reviews. I would\u00a0love the opportunity to build relationships with PR\u2019s\/brands, but I also\u00a0know this takes time and effort and is a two-way thing!\u00a0 At the moment I am\u00a0mostly contacted via email and will only be happy to consider working with\u00a0someone if it fits with my content and my readers will enjoy. Some people\u00a0say not to reach out and email PR\u2019s directly but to wait for them to come to\u00a0you. I\u2019m not one of those people. Let\u2019s face it, PR\u2019s are very busy people\u00a0and how can they possibly contact all the bloggers? I will be introducing\u00a0myself and my blog and hope to establish new and longstanding relationships.<\/p>\n

Can you list five best practices for blogger outreach?<\/strong><\/p>\n

For the PR:
\n~Please understand that not all bloggers are the same and treat us as
\nindividuals. One size doesn\u2019t fit all!!
\n~Please take the time to look around my blog, I\u2019d like you to know at least
\na little about me and my blog so we can build a great relationship.
\n~Please don\u2019t refer to me as \u2018Dear blogger\u2019. If you\u2019ve really read a bit of
\nmy blog you should at least know my name.
\n~Why not reach out to the smaller bloggers out there. We all have to start
\nsomewhere. It\u2019s not just about\u00a0 \u00a0 \u00a0 the big guns, we too have followers who
\nwill probably like what you have to offer and they also have
\nfriends\/followers!
\n~A Thank you makes us feel like it\u2019s a job well done!<\/p>\n

For the blogger:
\n~ALWAYS take the time to reply to comments and emails. Communication is key.
\n~Comment on other blogs.
\n~Use all social media platforms to promote and interact.
\n~Engage in Twitter chats (one is on most evenings) and build online
\nfriendships.
\n~Attend blogger events and meet bloggers just like yourself.<\/p>\n

What has been your blogging highlight?\u00a0<\/strong>My blogging highlight was recently reaching my 1st blog birthday. It has\u00a0been a massive achievement for me just getting\u00a0here as I had no knowledge of\u00a0building websites, photography or the likes and it\u2019s been a journey! I am so\u00a0proud of what I have achieved and to say I love it is an understatement.<\/p>\n

What will be big in your blogosphere in the coming months?\u00a0<\/strong>I now have a blog I am very proud of and moving forward would love to work\u00a0with brands, and hope that someone will want to work with my daughter and I\u00a0together, that would be nice and something very different I feel, I think it\u00a0could actually be something great.<\/p>\n

I\u2019d also love to attend events, push myself out of my comfort zone, meet new
\npeople, and make new friends.<\/p>\n

Editorial information on Steph Canham, Priceless Life of Mine and thousands of other media\/blogger contacts and outlets, can be found in the\u00a0Cision<\/a>\u00a0Media Database<\/a>.<\/strong><\/p>\n

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