{"id":74169,"date":"2015-02-24T13:15:01","date_gmt":"2015-02-24T12:15:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=74169"},"modified":"2015-02-24T13:15:01","modified_gmt":"2015-02-24T13:15:01","slug":"show-tell-how-to-use-visual-social-media-networks-for-pr","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/show-tell-how-to-use-visual-social-media-networks-for-pr\/","title":{"rendered":"Show & Tell: How To Use Visual Social Media Networks For PR"},"content":{"rendered":"

\"visual<\/a>When it came to breaking news on a big-budgeted campaign, Burberry, the iconic British fashion house, ditched \u00a0glossy magazines and surpassed social media giants for Instagram. <\/span>With the help of a single picture, the photo-sharing platform revealed that \u00a0<\/span>supermodels \u00a0Kate Moss and Cara Delevingne were the faces of their new\u00a0fragrance. The post<\/span>\u00a0<\/span>reportedly<\/a>\u00a0received nearly 10 times the likes that the Facebook post received and over 100 times the Likes that it received on Twitter by way of retweets and favourites.<\/span><\/p>\n

Like Burberry, many other brands are betting big on the audio and visual capabilities of so-called rich media platforms such as Instagram, YouTube, Pinterest and SlideShare to help show and tell their story.<\/p>\n

According to research, visual media\u00a0offer people a better experience in an era of portable digital media. People remember the tone of voice or\u00a0<\/span>the emotion aroused<\/a>\u00a0by a well-crafted visual. They\u00a0<\/span>share rich media much more frequently<\/a>\u00a0because they enjoy the content, and they want their friends and family on their network to enjoy it too.<\/span><\/p>\n

The rise of rich media platforms throws light on the evolving social networking landscape, \u00a0now enhanced by video, audio and images. It is for this reason that today\u2019s social media marketing and PR strategies should include strong audio and visual communications to attract audiences and influence consumer behaviour to impact business goals. Visual media networks like Pinterest, Instagram, YouTube and SlideShare have become more important for PR practitioners. These major social networks offer a richer media experience than predecessors such as Facebook, Twitter and LinkedIn.<\/p>\n

With Cision\u2019s latest white paper,\u00a0Show & Tell: How to Use Visual Social Media Networks for PR<\/em><\/a><\/strong><\/span>, you will see how to meet the challenge of creating social media marketing strategies and rich media for dynamic content channels.<\/p>\n

Get the guide to discover:<\/p>\n