{"id":75173,"date":"2015-04-02T09:01:56","date_gmt":"2015-04-02T08:01:56","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?p=75173&preview_id=75173"},"modified":"2019-09-10T15:47:52","modified_gmt":"2019-09-10T14:47:52","slug":"pr-moment-what-do-journalists-want-from-prs","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/pr-moment-what-do-journalists-want-from-prs\/","title":{"rendered":"PR Moment: What do journalists want from PRs?"},"content":{"rendered":"
Daney Parker at PR Moment has an interesting take on our 2015 Social Journalism Study<\/a>, including some great insight from Canterbury Christ Church University’s Kris Pole, who authored the study. Here’s a snippet:<\/div>\n

The greatest danger is treating all journalists as one group, contacting them all in the same way. Given the sophistication of databases there is no reason why PROs can\u2019t tailor the content and the contact methods to suit journalists\u2019 preferences. The survey clearly identifies five different types of journalists with different use, behaviours and attitudes towards social media. Perhaps PROs should treat journalists more like a company treats its customers as smaller groups, rather than one whole group, if they wish to get a better reception from journalists.<\/p>\n

You can read\u00a0the whole article here<\/a>, the survey is still available\u00a0to download<\/a>\u00a0– and below, our very own Gerard McNamara<\/a> talking through the findings at a great evening with PR Moment last week. The view from the venue wasn’t too bad either.<\/p>\n

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