{"id":76894,"date":"2015-06-29T12:40:03","date_gmt":"2015-06-29T12:40:03","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=76894"},"modified":"2015-07-28T15:09:21","modified_gmt":"2015-07-28T15:09:21","slug":"how-brands-used-glastonbury-to-connect-via-social-media","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-brands-used-glastonbury-to-connect-via-social-media\/","title":{"rendered":"How brands used #Glastonbury to connect via social media"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how brands big and small jumped on the #Glastonbury hashtag to pitch their message to the over 175,000 revellers at the festival as well as people tracking it around the globe.\u00a0<\/span><span style=\"line-height: 1.5em;\">While music festivals have always been a hub for brand tie-ins and sponsorship, <\/span><span style=\"line-height: 1.5em;\">the rise of smartphones and social media technology has now made it easier for brands to get in on the hype &#8211; for little or no cost.\u00a0<\/span><span style=\"line-height: 1.5em;\">Below is a look at some of brands that used social media to connect with Glastonbury goers and beyond.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Take charge with your EE PowerBar wherever you are. Swap here at <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> and in any EE store today. <a href=\"https:\/\/t.co\/D0Faah2F6X\">https:\/\/t.co\/D0Faah2F6X<\/a><\/p>\n<p>\u2014 EE (@EE) <a href=\"https:\/\/twitter.com\/EE\/status\/615090759667183616\">June 28, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>The word has spread fast around <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> this morning <a href=\"https:\/\/twitter.com\/EE\">@ee<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/eventprofs?src=hash\">#eventprofs<\/a> <a href=\"https:\/\/t.co\/AN97sOe8lG\">https:\/\/t.co\/AN97sOe8lG<\/a><\/p>\n<p>\u2014 Event magazine (@Eventmagazine) <a href=\"https:\/\/twitter.com\/Eventmagazine\/status\/614023883524558848\">June 25, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Hands up if you wish you were here! If your festival fun is still to come&#8230; <a href=\"http:\/\/t.co\/lyLFikMtX0\">http:\/\/t.co\/lyLFikMtX0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> <a href=\"http:\/\/t.co\/yR2r2Q8gvL\">pic.twitter.com\/yR2r2Q8gvL<\/a><\/p>\n<p>\u2014 Amazon.co.uk (@AmazonUK) <a href=\"https:\/\/twitter.com\/AmazonUK\/status\/614897247218577408\">June 27, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Those at <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> this weekend will tell you: festival packing is THE WORST. Read our festival hacks here: <a href=\"http:\/\/t.co\/iPwMSMKAbe\">http:\/\/t.co\/iPwMSMKAbe<\/a><\/p>\n<p>\u2014 ASOS (@ASOS) <a href=\"https:\/\/twitter.com\/ASOS\/status\/614482757960515584\">June 26, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Recognise these festival goers? <a href=\"https:\/\/twitter.com\/hashtag\/TateWeather?src=hash\">#TateWeather<\/a> predicts glorious sunshine for those going to <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> this weekend <a href=\"http:\/\/t.co\/jxtQjoiQ1D\">pic.twitter.com\/jxtQjoiQ1D<\/a><\/p>\n<p>\u2014 Tate (@Tate) <a href=\"https:\/\/twitter.com\/Tate\/status\/614436575385096192\">June 26, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>The best bit of <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> is Block 9. The best bit of Shoreditch is <a href=\"https:\/\/twitter.com\/hashtag\/Dinerama?src=hash\">#Dinerama<\/a>. <a href=\"http:\/\/t.co\/DT7lf3mdXf\">pic.twitter.com\/DT7lf3mdXf<\/a><\/p>\n<p>\u2014 Street Feast London (@StreetFeastLDN) <a href=\"https:\/\/twitter.com\/StreetFeastLDN\/status\/613987700090216448\">June 25, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Not going to <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> and looking to escape for the weekend? Visit our City Breaks page: <a href=\"http:\/\/t.co\/s0HC4OKp49\">http:\/\/t.co\/s0HC4OKp49<\/a> <a href=\"http:\/\/t.co\/8aMOIwPWm9\">pic.twitter.com\/8aMOIwPWm9<\/a><\/p>\n<p>\u2014 easyJet (@easyJet) <a href=\"https:\/\/twitter.com\/easyJet\/status\/613367635204513792\">June 23, 2015<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Minilanders have donned wellies &amp; gathered around the Pyramid stage as <a href=\"https:\/\/twitter.com\/GlastoFest\">@GlastoFest<\/a> arrives at the Resort <a href=\"https:\/\/twitter.com\/hashtag\/Glastonbury?src=hash\">#Glastonbury<\/a> <a href=\"http:\/\/t.co\/8zjdYtwJU9\">pic.twitter.com\/8zjdYtwJU9<\/a><\/p>\n<p>\u2014 LEGOLAND Windsor (@LEGOLANDWindsor) <a href=\"https:\/\/twitter.com\/LEGOLANDWindsor\/status\/612997664465125377\">June 22, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how &#8230;<\/p>\n","protected":false},"author":322,"featured_media":78069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3725,3734],"tags":[75,2965,7099],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/76894"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=76894"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/76894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/78069"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=76894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=76894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=76894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}